Brandwave

How popular isFCS in search?

In August 2026, there were an estimated 450K branded searches for FCS worldwide which is down 33.1% over the last 11 months. FCS holds 28.7% estimated Share of Search among surf fin brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Futures63.7%
  2. FCS28.7%
  3. Channel Islands7%
  4. Captain Fin0.42%
  5. True Ames0.1%
  6. NVS0.08%
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Where does FCS compete?

FCS is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Surf fin brands2nd of 628.7%Shown below
Surfboard leash brands1st of 684.4%Show ranking

Which surf fin brands compete with FCS?

FCS against surf fin brands worldwide, by month

Share of Search by month for Futures, FCS, Channel Islands. The figures are in the table below the chart.

View monthly share of search table
MonthFuturesFCSChannel IslandsCaptain FinTrue AmesNVS
Oct 202561.2%33.8%4.5%0.33%0.07%0.07%
Nov 202556.9%38.4%4.2%0.38%0.06%0.07%
Dec 202547.5%47.5%4.3%0.57%0.06%0.06%
Jan 202651.4%42.3%5.7%0.42%0.07%0.07%
Feb 202660.6%33.3%5.5%0.4%0.08%0.06%
Mar 202664.6%29.1%5.8%0.35%0.08%0.05%
Apr 202655.7%37.5%6.1%0.45%0.09%0.07%
May 202663.7%28.7%7%0.42%0.1%0.07%
Jun 202667.2%24.7%7.4%0.54%0.11%0.09%
Jul 202671.4%21.6%6.4%0.39%0.09%0.08%
Aug 202663.7%28.7%7%0.42%0.1%0.08%
Sep 2026——————

  1. 1.Futures

    63.7%

    Held 1st. 1M estimated branded searches, -18% vs prior month. Share -7.7 points.

  2. 2.FCS

    28.7%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +7.1 points.

  3. 3.Channel Islands

    7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Captain Fin

    0.42%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.True Ames

    0.1%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.NVS

    0.08%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between FCS and its closest rivals

How has branded search demand for FCS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FCS worldwide fell from 673K to 450K.
  • Across the 11 months ending August 2026, FCS’s estimated Share of Search among surf fin brands worldwide decreased from 33.8% to 28.7%.
  • Across the 11 months ending August 2026, FCS’s estimated Share of Search among surf fin brands worldwide peaked at 47.5% in December 2025 and was lowest at 21.6% in July 2026.

How did search popularity change for surf fin brands worldwide in August 2026?

  1. In August 2026, FCS gained estimated Share of Search among surf fin brands worldwide, from 21.6% to 28.7%.

  2. In August 2026, Channel Islands gained estimated Share of Search among surf fin brands worldwide, from 6.4% to 7%.

  3. In August 2026, Futures lost estimated Share of Search among surf fin brands worldwide, from 71.4% to 63.7%.

  4. Estimated monthly branded searches for True Ames worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

How is FCS measured?

Brandwave collects information about searches that people make online using FCS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fcs

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How the Brand Demand Index is measured

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