Brandwave

How popular isTrue Ames in search?

In August 2026, there were an estimated 1.6K branded searches for True Ames worldwide which is up 23.1% over the last 11 months. True Ames holds 0.1% estimated Share of Search among surf fin brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Futures63.7%
  2. FCS28.7%
  3. Channel Islands7%
  4. Captain Fin0.42%
  5. True Ames0.1%
  6. NVS0.08%
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Which surf fin brands compete with True Ames?

True Ames against surf fin brands worldwide, by month

Share of Search by month for Futures, FCS, Channel Islands, True Ames. The figures are in the table below the chart.

View monthly share of search table
MonthFuturesFCSChannel IslandsCaptain FinTrue AmesNVS
Oct 202561.2%33.8%4.5%0.33%0.07%0.07%
Nov 202556.9%38.4%4.2%0.38%0.06%0.07%
Dec 202547.5%47.5%4.3%0.57%0.06%0.06%
Jan 202651.4%42.3%5.7%0.42%0.07%0.07%
Feb 202660.6%33.3%5.5%0.4%0.08%0.06%
Mar 202664.6%29.1%5.8%0.35%0.08%0.05%
Apr 202655.7%37.5%6.1%0.45%0.09%0.07%
May 202663.7%28.7%7%0.42%0.1%0.07%
Jun 202667.2%24.7%7.4%0.54%0.11%0.09%
Jul 202671.4%21.6%6.4%0.39%0.09%0.08%
Aug 202663.7%28.7%7%0.42%0.1%0.08%
Sep 2026——————

  1. 1.Futures

    63.7%

    Held 1st. 1M estimated branded searches, -18% vs prior month. Share -7.7 points.

  2. 2.FCS

    28.7%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +7.1 points.

  3. 3.Channel Islands

    7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Captain Fin

    0.42%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.True Ames

    0.1%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.NVS

    0.08%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between True Ames and its closest rivals

How has branded search demand for True Ames changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for True Ames worldwide rose from 1.3K to 1.6K.
  • Across the 11 months ending August 2026, True Ames rose from 6th to 5th among surf fin brands worldwide.

How did search popularity change for surf fin brands worldwide in August 2026?

  1. In August 2026, FCS gained estimated Share of Search among surf fin brands worldwide, from 21.6% to 28.7%.

  2. In August 2026, Channel Islands gained estimated Share of Search among surf fin brands worldwide, from 6.4% to 7%.

  3. In August 2026, Futures lost estimated Share of Search among surf fin brands worldwide, from 71.4% to 63.7%.

  4. Estimated monthly branded searches for True Ames worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

How is True Ames measured?

Brandwave collects information about searches that people make online using True Ames’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • true ames fins

Do you work for True Ames? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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