Futures vs True Ames:Which is more popular by branded search?
In August 2026, Futures had more branded searches than True Ames among surf fin brands worldwide. Futures was estimated to have 1M branded searches compared to True Ames’ 1.6K, and held a 63.7% Share of Search versus True Ames’ 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Futures or True Ames?
Compare the surf fin brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Futures, True Ames. The figures are in the table below the chart.
View monthly share of search table
| Month | Futures | FCS | Channel Islands | Captain Fin | True Ames | NVS |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 33.8% | 4.5% | 0.33% | 0.07% | 0.07% |
| Nov 2025 | 56.9% | 38.4% | 4.2% | 0.38% | 0.06% | 0.07% |
| Dec 2025 | 47.5% | 47.5% | 4.3% | 0.57% | 0.06% | 0.06% |
| Jan 2026 | 51.4% | 42.3% | 5.7% | 0.42% | 0.07% | 0.07% |
| Feb 2026 | 60.6% | 33.3% | 5.5% | 0.4% | 0.08% | 0.06% |
| Mar 2026 | 64.6% | 29.1% | 5.8% | 0.35% | 0.08% | 0.05% |
| Apr 2026 | 55.7% | 37.5% | 6.1% | 0.45% | 0.09% | 0.07% |
| May 2026 | 63.7% | 28.7% | 7% | 0.42% | 0.1% | 0.07% |
| Jun 2026 | 67.2% | 24.7% | 7.4% | 0.54% | 0.11% | 0.09% |
| Jul 2026 | 71.4% | 21.6% | 6.4% | 0.39% | 0.09% | 0.08% |
| Aug 2026 | 63.7% | 28.7% | 7% | 0.42% | 0.1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Futures and True Ames comparison changed over the last 12 months?
3 findings
- Futures was ahead of True Ames in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Futures’ estimated Share of Search among surf fin brands worldwide moved from 61.2% to 63.7%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 11 months ending August 2026, True Ames’ estimated Share of Search among surf fin brands worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for surf fin brands worldwide in August 2026?
2 changes
In August 2026, Futures lost estimated Share of Search among surf fin brands worldwide, from 71.4% to 63.7%.
Estimated monthly branded searches for True Ames worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Futures’ and True Ames’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.