Brandwave

Surf fin brands:Which are searched most?

In August 2026, Futures was the most searched among surf fin brands worldwide, with an estimated 1M branded searches and 63.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Futures63.6%
  2. FCS28.6%
  3. Channel Islands7%
  4. Captain Fin0.42%
  5. True Ames0.22%
  6. NVS0.08%

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Share of SearchLeaderboard

Compare the surf fin brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among surf fin brands worldwide, by month

Share of Search by month for Futures, FCS, Channel Islands. The figures are in the table below the chart.

View monthly share of search table
MonthFuturesFCSChannel IslandsCaptain FinTrue AmesNVS
Oct 202561.2%33.7%4.5%0.33%0.16%0.07%
Nov 202556.8%38.3%4.2%0.38%0.15%0.07%
Dec 202547.5%47.5%4.3%0.57%0.15%0.06%
Jan 202651.4%42.3%5.7%0.42%0.15%0.07%
Feb 202660.6%33.3%5.5%0.4%0.18%0.06%
Mar 202664.5%29.1%5.8%0.35%0.19%0.05%
Apr 202655.7%37.5%6.1%0.45%0.19%0.07%
May 202663.6%28.7%7%0.42%0.2%0.07%
Jun 202667.1%24.7%7.4%0.54%0.21%0.09%
Jul 202671.4%21.5%6.4%0.39%0.19%0.08%
Aug 202663.6%28.6%7%0.42%0.22%0.08%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Futures

    63.6%

    Held 1st. 1M estimated branded searches, -18% vs prior month. Share -7.7 points.

  2. 2.FCS

    28.6%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +7.1 points.

  3. 3.Channel Islands

    7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Captain Fin

    0.42%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.True Ames

    0.22%

    Held 5th. 3.5K estimated branded searches, +9.4% vs prior month. Share 0 points.

  6. 6.NVS

    0.08%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among surf fin brands worldwide?

In August 2026, Futures was the most searched among surf fin brands worldwide, with an estimated 1M branded searches and 63.6% estimated Share of Search within this set. FCS is in 2nd place, 35 percentage points behind at 28.6% Share of Search.

Global surf fin brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Futures61.2% → 63.6%71.4%Jul 202647.5%Dec 20251st
FCS33.7% → 28.6%47.5%Dec 202521.5%Jul 20262nd
Channel Islands4.5% → 7%7.4%Jun 20264.2%Nov 20253rd
Captain Fin0.33% → 0.42%0.57%Dec 20250.33%Oct 20254th
True Ames0.16% → 0.22%0.22%Aug 20260.15%Jan 20265th
NVS0.07% → 0.08%0.09%Jun 20260.05%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Futures’ estimated Share of Search among surf fin brands worldwide increased from 61.2% to 63.6%.
  • Across the 11 months ending August 2026, FCS’s estimated Share of Search among surf fin brands worldwide decreased from 33.7% to 28.6%.
  • Across the 11 months ending August 2026, Channel Islands’ estimated Share of Search among surf fin brands worldwide increased from 4.5% to 7%.
  • Across the 11 months ending August 2026, Futures’ estimated Share of Search among surf fin brands worldwide peaked at 71.4% in July 2026 and was lowest at 47.5% in December 2025.
  • Across the 11 months ending August 2026, FCS’s estimated Share of Search among surf fin brands worldwide peaked at 47.5% in December 2025 and was lowest at 21.5% in July 2026.
  • Across the 11 months ending August 2026, Channel Islands’ estimated Share of Search among surf fin brands worldwide peaked at 7.4% in June 2026 and was lowest at 4.2% in November 2025.
  • Across the 11 months ending August 2026, Captain Fin, True Ames and NVS held steady: their estimated Share of Search among surf fin brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for surf fin brands worldwide in August 2026?

  1. In August 2026, FCS gained estimated Share of Search among surf fin brands worldwide, from 21.5% to 28.6%.

  2. In August 2026, Channel Islands gained estimated Share of Search among surf fin brands worldwide, from 6.4% to 7%.

  3. In August 2026, Futures lost estimated Share of Search among surf fin brands worldwide, from 71.4% to 63.6%.

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