Channel Islands vs Futures:Which is more popular by branded search?

Name: Channel Islands vs Futures: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Futures had more branded searches than Channel Islands among surf fin brands worldwide. Futures was estimated to have 1M branded searches compared to Channel Islands’ 110K, and held a 63.7% Share of Search versus Channel Islands’ 7%. These are worldwide searches for English-language branded terms.

Share of Search among surf fin brands worldwide in August 2026Which is more popular in search, Channel Islands or Futures?

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Which is more popular in search, Channel Islands or Futures?

Compare the surf fin brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Channel Islands and Futures among surf fin brands worldwide, by month

Month	Futures	FCS	Channel Islands	Captain Fin	True Ames	NVS
Oct 2025	61.2%	33.8%	4.5%	0.33%	0.07%	0.07%
Nov 2025	56.9%	38.4%	4.2%	0.38%	0.06%	0.07%
Dec 2025	47.5%	47.5%	4.3%	0.57%	0.06%	0.06%
Jan 2026	51.4%	42.3%	5.7%	0.42%	0.07%	0.07%
Feb 2026	60.6%	33.3%	5.5%	0.4%	0.08%	0.06%
Mar 2026	64.6%	29.1%	5.8%	0.35%	0.08%	0.05%
Apr 2026	55.7%	37.5%	6.1%	0.45%	0.09%	0.07%
May 2026	63.7%	28.7%	7%	0.42%	0.1%	0.07%
Jun 2026	67.2%	24.7%	7.4%	0.54%	0.11%	0.09%
Jul 2026	71.4%	21.6%	6.4%	0.39%	0.09%	0.08%
Aug 2026	63.7%	28.7%	7%	0.42%	0.1%	0.08%
Sep 2026	—	—	—	—	—	—

How has the Channel Islands and Futures comparison changed over the last 12 months?

3 findings

Futures was ahead of Channel Islands in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Channel Islands’ estimated Share of Search among surf fin brands worldwide moved from 4.5% to 7%, and its estimated monthly branded searches moved from 90.5K to 110K.
Across the 11 months ending August 2026, Futures’ estimated Share of Search among surf fin brands worldwide moved from 61.2% to 63.7%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for surf fin brands worldwide in August 2026?

2 changes

In August 2026, Channel Islands gained estimated Share of Search among surf fin brands worldwide, from 6.4% to 7%.
In August 2026, Futures lost estimated Share of Search among surf fin brands worldwide, from 71.4% to 63.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Channel Islands’ and Futures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.