Brandwave

How popular isFutures in search?

In August 2026, there were an estimated 1M branded searches for Futures worldwide which is down 18% over the last 11 months. Futures holds 63.7% estimated Share of Search among surf fin brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Futures63.7%
  2. FCS28.7%
  3. Channel Islands7%
  4. Captain Fin0.42%
  5. True Ames0.1%
  6. NVS0.08%
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Which surf fin brands compete with Futures?

Futures against surf fin brands worldwide, by month

Share of Search by month for Futures, FCS, Channel Islands. The figures are in the table below the chart.

View monthly share of search table
MonthFuturesFCSChannel IslandsCaptain FinTrue AmesNVS
Oct 202561.2%33.8%4.5%0.33%0.07%0.07%
Nov 202556.9%38.4%4.2%0.38%0.06%0.07%
Dec 202547.5%47.5%4.3%0.57%0.06%0.06%
Jan 202651.4%42.3%5.7%0.42%0.07%0.07%
Feb 202660.6%33.3%5.5%0.4%0.08%0.06%
Mar 202664.6%29.1%5.8%0.35%0.08%0.05%
Apr 202655.7%37.5%6.1%0.45%0.09%0.07%
May 202663.7%28.7%7%0.42%0.1%0.07%
Jun 202667.2%24.7%7.4%0.54%0.11%0.09%
Jul 202671.4%21.6%6.4%0.39%0.09%0.08%
Aug 202663.7%28.7%7%0.42%0.1%0.08%
Sep 2026——————

  1. 1.Futures

    63.7%

    Held 1st. 1M estimated branded searches, -18% vs prior month. Share -7.7 points.

  2. 2.FCS

    28.7%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +7.1 points.

  3. 3.Channel Islands

    7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Captain Fin

    0.42%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.True Ames

    0.1%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.NVS

    0.08%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Futures and its closest rivals

How has branded search demand for Futures changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Futures worldwide fell from 1.2M to 1M.
  • Across the 11 months ending August 2026, Futures’ estimated Share of Search among surf fin brands worldwide increased from 61.2% to 63.7%.
  • Across the 11 months ending August 2026, Futures’ estimated Share of Search among surf fin brands worldwide peaked at 71.4% in July 2026 and was lowest at 47.5% in December 2025.

How did search popularity change for surf fin brands worldwide in August 2026?

  1. In August 2026, FCS gained estimated Share of Search among surf fin brands worldwide, from 21.6% to 28.7%.

  2. In August 2026, Channel Islands gained estimated Share of Search among surf fin brands worldwide, from 6.4% to 7%.

  3. In August 2026, Futures lost estimated Share of Search among surf fin brands worldwide, from 71.4% to 63.7%.

  4. Estimated monthly branded searches for True Ames worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

How is Futures measured?

Brandwave collects information about searches that people make online using Futures’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • futures

Do you work for Futures? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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