Brandwave

Channel Islands vs FCS:Which is more popular by branded search?

In August 2026, FCS had more branded searches than Channel Islands among surf fin brands worldwide. FCS was estimated to have 450K branded searches compared to Channel Islands’ 110K, and held a 28.7% Share of Search versus Channel Islands’ 7%. These are worldwide searches for English-language branded terms.

Share of Search among surf fin brands worldwide in August 2026Which is more popular in search, Channel Islands or FCS?
Channel Islands7%110K searches
vs
FCS28.7%450K searches

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Which is more popular in search, Channel Islands or FCS?

Compare the surf fin brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Channel Islands and FCS among surf fin brands worldwide, by month

Share of Search by month for FCS, Channel Islands. The figures are in the table below the chart.

View monthly share of search table
MonthFuturesFCSChannel IslandsCaptain FinTrue AmesNVS
Oct 202561.2%33.8%4.5%0.33%0.07%0.07%
Nov 202556.9%38.4%4.2%0.38%0.06%0.07%
Dec 202547.5%47.5%4.3%0.57%0.06%0.06%
Jan 202651.4%42.3%5.7%0.42%0.07%0.07%
Feb 202660.6%33.3%5.5%0.4%0.08%0.06%
Mar 202664.6%29.1%5.8%0.35%0.08%0.05%
Apr 202655.7%37.5%6.1%0.45%0.09%0.07%
May 202663.7%28.7%7%0.42%0.1%0.07%
Jun 202667.2%24.7%7.4%0.54%0.11%0.09%
Jul 202671.4%21.6%6.4%0.39%0.09%0.08%
Aug 202663.7%28.7%7%0.42%0.1%0.08%
Sep 2026——————

How has the Channel Islands and FCS comparison changed over the last 12 months?

  • FCS was ahead of Channel Islands in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Channel Islands’ estimated Share of Search among surf fin brands worldwide moved from 4.5% to 7%, and its estimated monthly branded searches moved from 90.5K to 110K.
  • Across the 11 months ending August 2026, FCS’s estimated Share of Search among surf fin brands worldwide moved from 33.8% to 28.7%, and its estimated monthly branded searches moved from 673K to 450K.

How did search popularity change for surf fin brands worldwide in August 2026?

  1. In August 2026, FCS gained estimated Share of Search among surf fin brands worldwide, from 21.6% to 28.7%.

  2. In August 2026, Channel Islands gained estimated Share of Search among surf fin brands worldwide, from 6.4% to 7%.

How each brand is measured

Brandwave collects information about searches that people make online using Channel Islands’ and FCS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Channel Islands

1 branded search term

  • channel islands

FCS

1 branded search term

  • fcs

How the Brand Demand Index is measured

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