Atomic vs Thule:Which is searched more?
In September 2026, Thule had more branded searches than Atomic among boot bag brands worldwide. Thule was estimated to have 301K branded searches compared to Atomic’s 43.9K, and held a 50.8% Share of Search versus Atomic’s 7.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Atomic or Thule?
Compare the boot bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thule, Atomic. The figures are in the table below the chart.
View monthly share of search table
| Month | Thule | Lange | Dakine | Atomic | Ogio |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 32.2% | 7.5% | 9.9% | 5% |
| Nov 2025 | 41.3% | 35.4% | 6.8% | 12.9% | 3.7% |
| Dec 2025 | 41.1% | 32% | 6.8% | 16.3% | 3.7% |
| Jan 2026 | 45% | 24.2% | 7.4% | 20.1% | 3.3% |
| Feb 2026 | 38.8% | 24.8% | 7.8% | 24.4% | 4.3% |
| Mar 2026 | 51% | 24.9% | 8.4% | 11.1% | 4.6% |
| Apr 2026 | 56.7% | 26.3% | 7.6% | 4.3% | 5.1% |
| May 2026 | 63.1% | 23.5% | 6.9% | 1.8% | 4.6% |
| Jun 2026 | 61.2% | 22.9% | 8.2% | 2.1% | 5.5% |
| Jul 2026 | 62.8% | 23.4% | 6.9% | 2.2% | 4.6% |
| Aug 2026 | 55.7% | 25.7% | 9.2% | 4.5% | 5% |
| Sep 2026 | 50.8% | 28.9% | 8.3% | 7.4% | 4.6% |
How has the Atomic and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Atomic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atomic’s estimated Share of Search among boot bag brands worldwide moved from 9.9% to 7.4%, and its estimated monthly branded searches moved from 65.7K to 43.9K.
- Across the 12 months ending September 2026, Thule’s estimated Share of Search among boot bag brands worldwide moved from 45.4% to 50.8%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for boot bag brands worldwide in September 2026?
2 changes
In September 2026, Atomic overtook Ogio to rank 4th among boot bag brands worldwide, with 7.4% estimated Share of Search.
In September 2026, Thule lost estimated Share of Search among boot bag brands worldwide, from 55.7% to 50.8%.
Other head-to-heads among boot bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Atomic’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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