Brandwave

Dakine vs Fox Racing:Which is more popular?

In September 2026, Dakine had more branded searches than Fox Racing among MTB gloves brands worldwide. Dakine had about 49,500 branded searches, while Fox Racing had 24,700. Dakine made up 29.3% of all MTB gloves brand searches we track, and Fox Racing accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about MTB gloves brands, Fox Racing appeared in three of the five answers and Dakine in one. Fox Racing was mentioned before Dakine in every answer that named either.

Among MTB gloves brands worldwide in September 2026

Who do people search for more?

Dakine, about 2 searches for every 1 for Fox Racing

Dakine 49.5K searchesFox Racing 24.7K searches

Who does AI mention more?

Fox Racing, mentioned in 3 of 5 answers, Dakine in 1

Fox Racing in 3 of 5Dakine in 1 of 5

Who does AI recommend more?

Fox Racing, named ahead of Dakine in 3 of 3 answers

Fox Racing first in 3Dakine never first

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Top MTB gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dakine was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fox Racing was listed before Dakine in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fox Racing1st
  2. 100%2nd
  3. Giro3rd
  4. Troy Lee Designs4th
  5. Dakine5th
  6. POC6th
  7. Endura7th
  8. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 100%4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Troy Lee Designs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fox Racing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • POC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dakine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dakine or Fox Racing more popular in search?

This chart shows how often people search Google for Dakine and Fox Racing by name. Each line represents a brand's share of searches for all eight MTB gloves brands we track, month by month, from English-language searches worldwide.

Dakine and Fox Racing among MTB gloves brands worldwide, by month

Share of searches by month for Dakine, Fox Racing. The figures are in the table below the chart.

View monthly share of searches table
MonthTroy Lee DesignsDakineEnduraFox Racing100%POCSpecializedGiro
Oct 202533.5%27.4%22.4%15.9%0.4%0.14%0.12%0.12%
Nov 202531%31%20.7%16.4%0.51%0.16%0.13%0.11%
Dec 202528.7%35%19.2%16.2%0.51%0.15%0.15%0.12%
Jan 202626.4%39.5%21.6%12%0.31%0.07%0.09%0.09%
Feb 202634.1%34.1%18.6%12.7%0.27%0.1%0.12%0.08%
Mar 202635.4%29%19.4%15.6%0.28%0.1%0.12%0.1%
Apr 202630.4%24.9%20.3%23.7%0.3%0.16%0.16%0.13%
May 202628.8%23.6%19.3%27.5%0.34%0.15%0.15%0.12%
Jun 202630.2%24.7%16.5%28%0.29%0.16%0.13%0.13%
Jul 202634%27.8%18.6%18.9%0.33%0.15%0.15%0.1%
Aug 202637.4%30.6%16.7%14.6%0.3%0.13%0.13%0.13%
Sep 202635.8%29.3%19.6%14.6%0.35%0.15%0.15%0.12%

How has the Dakine and Fox Racing comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Fox Racing took it in May 2026, Dakine took it in July 2026.
  • Across the 12 months ending September 2026, Dakine’s share of searches among MTB gloves brands worldwide moved from 27.4% to 29.3%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB gloves brands worldwide moved from 15.9% to 14.6%, and its estimated monthly branded searches moved from 28.8K to 24.7K.

How did search popularity change for MTB gloves brands worldwide in September 2026?

2 changes

  1. In September 2026, Dakine lost share of searches among MTB gloves brands worldwide, from 30.6% to 29.3%.

  2. Estimated monthly branded searches for Fox Racing worldwide fell 14.2% over 12 measured months, from 28.8K to 24.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dakine’s and Fox Racing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dakine

1 branded search term

  • dakine

Fox Racing

2 branded search terms

  • fox gloves
  • fox mtb gloves

How the Brand Demand Index is measured

Other head-to-heads among MTB gloves brands

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