How popular isFox Racing in search?
In September 2026, there were an estimated 90.5K branded searches for Fox Racing worldwide which is down 17.7% over the last 12 months. Fox Racing holds 13.4% estimated Share of Search among kidney belt brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Alpinestars66.6%
Dainese20%
Fox Racing13.4%
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Which kidney belt brands compete with Fox Racing?
Share of Search by month for Alpinestars, Dainese, Fox Racing. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Dainese | Fox Racing |
|---|---|---|---|
| Oct 2025 | 57.2% | 25.7% | 17.1% |
| Nov 2025 | 60% | 22% | 18% |
| Dec 2025 | 64.7% | 19.4% | 15.8% |
| Jan 2026 | 63.8% | 23.4% | 12.8% |
| Feb 2026 | 66.6% | 20% | 13.4% |
| Mar 2026 | 66.7% | 20% | 13.3% |
| Apr 2026 | 66.7% | 20% | 13.3% |
| May 2026 | 66.7% | 20% | 13.3% |
| Jun 2026 | 69.2% | 17% | 13.8% |
| Jul 2026 | 66.6% | 20% | 13.4% |
| Aug 2026 | 69.2% | 17% | 13.8% |
| Sep 2026 | 66.6% | 20% | 13.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.6% | 450K | -18.2% | -2.6 points | |
| 2, held 2nd | 20% | 135K | 0% | +3 points | |
| 3, held 3rd | 13.4% | 90.5K | -17.7% | -0.4 points |
66.6%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
2.
Dainese20%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +3 points.
13.4%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
Compare search popularity between Fox Racing and its closest rivals
How has branded search demand for Fox Racing changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fox Racing worldwide fell from 110K to 90.5K.
- Across the 12 months ending September 2026, Fox Racing’s estimated Share of Search among kidney belt brands worldwide decreased from 17.1% to 13.4%.
- Across the 12 months ending September 2026, Fox Racing’s estimated Share of Search among kidney belt brands worldwide peaked at 18% in November 2025 and was lowest at 12.8% in January 2026.
How did search popularity change for kidney belt brands worldwide in September 2026?
3 changes
In September 2026, Dainese gained estimated Share of Search among kidney belt brands worldwide, from 17% to 20%.
In September 2026, Alpinestars lost estimated Share of Search among kidney belt brands worldwide, from 69.2% to 66.6%.
Estimated monthly branded searches for Fox Racing worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Where does Fox Racing compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cycling gloves | 3rd of 6 | 11.6% | Show ranking |
| Kidney belt brands | 3rd of 3 | 13.4% | Shown above |
| Mountain bike clothing brands | 1st of 4 | 42.9% | Show ranking |
How is Fox Racing measured?
Brandwave collects information about searches that people make online using Fox Racing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fox racing
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Is Fox Racing your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.