How popular isDainese in search?
In September 2026, there were an estimated 135K branded searches for Dainese worldwide which is down 18.2% over the last 12 months. Dainese holds 20% estimated Share of Search among kidney belt brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Alpinestars66.6%
Dainese20%
Fox Racing13.4%
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Which kidney belt brands compete with Dainese?
Share of Search by month for Alpinestars, Dainese, Fox Racing. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Dainese | Fox Racing |
|---|---|---|---|
| Oct 2025 | 57.2% | 25.7% | 17.1% |
| Nov 2025 | 60% | 22% | 18% |
| Dec 2025 | 64.7% | 19.4% | 15.8% |
| Jan 2026 | 63.8% | 23.4% | 12.8% |
| Feb 2026 | 66.6% | 20% | 13.4% |
| Mar 2026 | 66.7% | 20% | 13.3% |
| Apr 2026 | 66.7% | 20% | 13.3% |
| May 2026 | 66.7% | 20% | 13.3% |
| Jun 2026 | 69.2% | 17% | 13.8% |
| Jul 2026 | 66.6% | 20% | 13.4% |
| Aug 2026 | 69.2% | 17% | 13.8% |
| Sep 2026 | 66.6% | 20% | 13.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.6% | 450K | -18.2% | -2.6 points | |
| 2, held 2nd | 20% | 135K | 0% | +3 points | |
| 3, held 3rd | 13.4% | 90.5K | -17.7% | -0.4 points |
66.6%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
2.
Dainese20%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +3 points.
13.4%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
Compare search popularity between Dainese and its closest rivals
Every comparison with Dainese
8 comparisons
How has branded search demand for Dainese changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dainese worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Dainese’s estimated Share of Search among kidney belt brands worldwide decreased from 25.7% to 20%.
- Across the 12 months ending September 2026, Dainese’s estimated Share of Search among kidney belt brands worldwide peaked at 25.7% in October 2025 and was lowest at 17% in June 2026.
How did search popularity change for kidney belt brands worldwide in September 2026?
3 changes
In September 2026, Dainese gained estimated Share of Search among kidney belt brands worldwide, from 17% to 20%.
In September 2026, Alpinestars lost estimated Share of Search among kidney belt brands worldwide, from 69.2% to 66.6%.
Estimated monthly branded searches for Fox Racing worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Where does Dainese compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Motorcycle gear brands | 3rd of 5 | 16.4% | Show ranking |
| Kidney belt brands | 2nd of 3 | 20% | Shown above |
| Motorcycle jacket brands | 2nd of 6 | 20.7% | Show ranking |
How is Dainese measured?
Brandwave collects information about searches that people make online using Dainese’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dainese
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