Brandwave

Motorcycle jacket brands:Which are searched most?

In August 2026, Alpinestars was the most searched among motorcycle jacket brands worldwide, with an estimated 550K branded searches and 73.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Alpinestars73.5%
  2. Dainese18%
  3. Rev'It2.6%
  4. Rukka2.4%
  5. Spidi2%
  6. Roland Sands1.4%

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Share of SearchLeaderboard

Compare the motorcycle jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among motorcycle jacket brands worldwide, by month

Share of Search by month for Alpinestars, Dainese, Rev'It, Rukka. The figures are in the table below the chart.

View monthly share of search table
MonthAlpinestarsDaineseRev'ItRukkaSpidiRoland Sands
Oct 202560.6%27.2%3.2%4.5%2.4%2.2%
Nov 202564.2%23.6%2.8%5.8%2.1%1.5%
Dec 202568.9%20.7%2.4%4.1%2.3%1.7%
Jan 202665.1%23.9%3.3%3.9%2.1%1.6%
Feb 202658.5%17.6%17.7%2.9%1.9%1.4%
Mar 202658.8%17.6%17.8%2.4%1.9%1.4%
Apr 202669.8%20.9%3%2.3%2.3%1.7%
May 202669.8%20.9%3%2.3%2.3%1.7%
Jun 202673%17.9%2.5%2.4%2.4%1.8%
Jul 202669.8%20.9%3%2.3%2.3%1.7%
Aug 202673.5%18%2.6%2.4%2%1.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Alpinestars

    73.5%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  2. 2.Dainese

    18%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Rev'It

    2.6%

    Held 3rd. 19.4K estimated branded searches, +1.6% vs prior month. Share -0.4 points.

  4. 4.Rukka

    2.4%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  5. 5.Spidi

    2%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Roland Sands

    1.4%

    Held 6th. 10.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among motorcycle jacket brands worldwide?

In August 2026, Alpinestars was the most searched among motorcycle jacket brands worldwide, with an estimated 550K branded searches and 73.5% estimated Share of Search within this set. Dainese is in 2nd place, 55.5 percentage points behind at 18% Share of Search.

Global motorcycle jacket brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Alpinestars60.6% → 73.5%73.5%Aug 202658.5%Feb 20261st
Dainese27.2% → 18%27.2%Oct 202517.6%Feb 20262nd
Rev'It3.2% → 2.6%17.8%Mar 20262.4%Dec 20254th → 3rd
Rukka4.5% → 2.4%5.8%Nov 20252.3%Jul 20263rd → 4th
Spidi2.4% → 2%2.4%Oct 20251.9%Feb 20265th
Roland Sands2.2% → 1.4%2.2%Oct 20251.4%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Alpinestars’ estimated Share of Search among motorcycle jacket brands worldwide increased from 60.6% to 73.5%.
  • Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle jacket brands worldwide decreased from 27.2% to 18%.
  • Across the 11 months ending August 2026, Rev'It’s estimated Share of Search among motorcycle jacket brands worldwide decreased from 3.2% to 2.6%.
  • Across the 11 months ending August 2026, Rukka’s estimated Share of Search among motorcycle jacket brands worldwide decreased from 4.5% to 2.4%.
  • Across the 11 months ending August 2026, Roland Sands’ estimated Share of Search among motorcycle jacket brands worldwide decreased from 2.2% to 1.4%.
  • Across the 11 months ending August 2026, Alpinestars’ estimated Share of Search among motorcycle jacket brands worldwide peaked at 73.5% in August 2026 and was lowest at 58.5% in February 2026.
  • Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle jacket brands worldwide peaked at 27.2% in October 2025 and was lowest at 17.6% in February 2026.
  • Across the 11 months ending August 2026, Rev'It’s estimated Share of Search among motorcycle jacket brands worldwide peaked at 17.8% in March 2026 and was lowest at 2.4% in December 2025.
  • Across the 11 months ending August 2026, Rukka’s estimated Share of Search among motorcycle jacket brands worldwide peaked at 5.8% in November 2025 and was lowest at 2.3% in July 2026.
  • Across the 11 months ending August 2026, Rev'It rose from 4th to 3rd among motorcycle jacket brands worldwide.
  • Across the 11 months ending August 2026, Rukka fell from 3rd to 4th among motorcycle jacket brands worldwide.
  • Across the 11 months ending August 2026, Spidi held steady: its estimated Share of Search among motorcycle jacket brands worldwide moved less than 0.5 percentage points.

How did search popularity change for motorcycle jacket brands worldwide in August 2026?

  1. In August 2026, Alpinestars gained estimated Share of Search among motorcycle jacket brands worldwide, from 69.8% to 73.5%.

  2. In August 2026, Dainese lost estimated Share of Search among motorcycle jacket brands worldwide, from 20.9% to 18%.

  3. Estimated monthly branded searches for Rukka worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Roland Sands worldwide fell 18.2% over 11 measured months, from 13.2K to 10.8K in August 2026.

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