Brandwave

How popular isSpidi in search?

In August 2026, there were an estimated 14.8K branded searches for Spidi worldwide which held steady over the last 11 months. Spidi holds 2% estimated Share of Search among motorcycle jacket brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Alpinestars75.9%
  2. Dainese18.6%
  3. Rukka2.5%
  4. Spidi2%
  5. Roland Sands0.75%
  6. Rev'It0.18%
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Which motorcycle jacket brands compete with Spidi?

Spidi against motorcycle jacket brands worldwide, by month

Share of Search by month for Alpinestars, Dainese, Rukka, Spidi. The figures are in the table below the chart.

View monthly share of search table
MonthAlpinestarsDaineseRukkaSpidiRoland SandsRev'It
Oct 202563.1%28.3%4.6%2.5%1.1%0.22%
Nov 202566.5%24.4%6%2.2%0.8%0.19%
Dec 202571.1%21.3%4.3%2.3%0.85%0.14%
Jan 202667.9%24.9%4.1%2.2%0.81%0.13%
Feb 202671.6%21.5%3.5%2.4%0.86%0.14%
Mar 202672%21.6%2.9%2.4%0.86%0.21%
Apr 202672.5%21.7%2.4%2.4%0.87%0.17%
May 202672.5%21.7%2.4%2.4%0.87%0.17%
Jun 202675.5%18.5%2.5%2.5%0.91%0.14%
Jul 202672.5%21.7%2.4%2.4%0.87%0.16%
Aug 202675.9%18.6%2.5%2%0.75%0.18%
Sep 2026——————

  1. 1.Alpinestars

    75.9%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  2. 2.Dainese

    18.6%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.Rukka

    2.5%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Spidi

    2%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Roland Sands

    0.75%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Rev'It

    0.18%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Spidi and its closest rivals

How has branded search demand for Spidi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spidi worldwide held steady at 14.8K.
  • Across the 11 months ending August 2026, Spidi’s estimated Share of Search among motorcycle jacket brands worldwide held steady, from 2.5% to 2%.

How did search popularity change for motorcycle jacket brands worldwide in August 2026?

  1. In August 2026, Alpinestars gained estimated Share of Search among motorcycle jacket brands worldwide, from 72.5% to 75.9%.

  2. In August 2026, Dainese lost estimated Share of Search among motorcycle jacket brands worldwide, from 21.7% to 18.6%.

  3. Estimated monthly branded searches for Rukka worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Roland Sands worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

How is Spidi measured?

Brandwave collects information about searches that people make online using Spidi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • spidi

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How the Brand Demand Index is measured

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