Brandwave

KLIM vs Spidi:Which is more popular?

In September 2026, KLIM had more branded searches than Spidi among motorcycle jacket brands worldwide. KLIM had about 65,700 branded searches, while Spidi had 14,800. KLIM made up 9.1% of all motorcycle jacket brand searches we track, and Spidi accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about motorcycle jacket brands, KLIM appeared in three of the four answers and Spidi in none.

Among motorcycle jacket brands worldwide in September 2026

Who do people search for more?

KLIM, about 4 searches for every 1 for Spidi

KLIM 65.7K searchesSpidi 14.8K searches

Who does AI mention more?

KLIM, mentioned in 3 of 4 answers, Spidi in 0

KLIM in 3 of 4Spidi in 0 of 4

Who does AI recommend more?

KLIM, the only one of the two named

KLIM first in 3Spidi never named

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Top motorcycle jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, KLIM was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Spidi did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. REV'IT!1st
  2. Alpinestars2nd
  3. KLIM3rd
  4. Dainese4th
  5. Rukka–
  6. Spidi–
  7. Roland Sands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dainese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KLIM3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rukka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spidi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Roland Sands0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorcycle jacket brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is KLIM or Spidi more popular in search?

This chart shows how often people search Google for KLIM and Spidi by name. Each line represents a brand's share of searches for all seven motorcycle jacket brands we track, month by month, from English-language searches worldwide.

KLIM and Spidi among motorcycle jacket brands worldwide, by month

Share of searches by month for KLIM, Spidi. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsDaineseKLIMRukkaREV'IT!SpidiRoland Sands
Oct 202552.7%23.6%13.9%3.9%2.8%2.1%0.95%
Nov 202556.8%20.8%12.3%5.1%2.4%1.9%0.68%
Dec 202560.3%18.1%13.2%3.6%2.1%2%0.72%
Jan 202657.5%21.1%12.5%3.5%2.9%1.9%0.69%
Feb 202653.3%16%9.6%2.6%16.1%1.8%0.64%
Mar 202654.5%16.4%7.9%2.2%16.5%1.8%0.65%
Apr 202663.9%19.2%9.3%2.1%2.7%2.1%0.77%
May 202663.9%19.2%9.2%2.1%2.7%2.1%0.77%
Jun 202665.3%16%11.3%2.1%2.3%2.1%0.78%
Jul 202664%19.2%9.2%2.1%2.7%2.1%0.77%
Aug 202668.1%16.7%8%2.2%2.4%1.8%0.67%
Sep 202662.6%18.8%9.1%3.8%2.7%2.1%0.92%

How has the KLIM and Spidi comparison changed over the last 12 months?

3 findings
  • KLIM was ahead of Spidi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KLIM’s share of searches among motorcycle jacket brands worldwide moved from 13.9% to 9.1%, and its estimated monthly branded searches moved from 96.8K to 65.7K.
  • Across the 12 months ending September 2026, Spidi’s share of searches among motorcycle jacket brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for motorcycle jacket brands worldwide in September 2026?

1 change

  1. In September 2026, KLIM gained share of searches among motorcycle jacket brands worldwide, from 8% to 9.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using KLIM’s and Spidi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KLIM

3 branded search terms

  • klim
  • klim jacket
  • klim motorcycle

Spidi

1 branded search term

  • spidi

How the Brand Demand Index is measured

Other head-to-heads among motorcycle jacket brands

Creator with pink hair and a pink jacket

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