Brandwave

How popular isKLIM?

In September 2026, people searched for KLIM by name about 65,700 times worldwide, a 32.1% decrease from the previous year. These searches made up 9.1% of all global motorcycle jacket brand searches, placing KLIM third out of seven brands. When we asked both ChatGPT and Google AI Overviews about motorcycle jacket brands, KLIM appeared in three of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

KLIM is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. AlpinestarsShare of searches 62.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. DaineseShare of searches 18.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. KLIMShare of searches 9.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. RukkaShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. REV'IT!Share of searches 2.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top motorcycle jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, KLIM was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. KLIM is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. REV'IT!1st
  2. Alpinestars2nd
  3. KLIM3rd
  4. Dainese4th
  5. Rukka–
  6. Spidi–
  7. Roland Sands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dainese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KLIM3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rukka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spidi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Roland Sands0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorcycle jacket brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which motorcycle jacket brands compete with KLIM?

KLIM against motorcycle jacket brands worldwide, by month

Share of searches by month for Alpinestars, Dainese, KLIM, Rukka, REV'IT!, Spidi. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsDaineseKLIMRukkaREV'IT!SpidiRoland Sands
Oct 202552.7%23.6%13.9%3.9%2.8%2.1%0.95%
Nov 202556.8%20.8%12.3%5.1%2.4%1.9%0.68%
Dec 202560.3%18.1%13.2%3.6%2.1%2%0.72%
Jan 202657.5%21.1%12.5%3.5%2.9%1.9%0.69%
Feb 202653.3%16%9.6%2.6%16.1%1.8%0.64%
Mar 202654.5%16.4%7.9%2.2%16.5%1.8%0.65%
Apr 202663.9%19.2%9.3%2.1%2.7%2.1%0.77%
May 202663.9%19.2%9.2%2.1%2.7%2.1%0.77%
Jun 202665.3%16%11.3%2.1%2.3%2.1%0.78%
Jul 202664%19.2%9.2%2.1%2.7%2.1%0.77%
Aug 202668.1%16.7%8%2.2%2.4%1.8%0.67%
Sep 202662.6%18.8%9.1%3.8%2.7%2.1%0.92%
  1. Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -5.5 points.

  2. 2.Dainese

    18.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.KLIM

    9.1%

    Held 3rd. 65.7K estimated branded searches, +1.1% vs prior month. Share +1.1 points.

  4. 4.Rukka

    3.8%

    Moved from 5th to 4th. 27.1K estimated branded searches, +49.7% vs prior month. Share +1.5 points.

  5. 5.REV'IT!

    2.7%

    Moved from 4th to 5th. 19.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Spidi

    2.1%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. Held 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare popularity between KLIM and its closest rivals

Every comparison with KLIM

8 comparisons

How has branded search demand for KLIM changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KLIM worldwide fell from 96.8K to 65.7K.
  • Across the 12 months ending September 2026, KLIM’s share of searches among motorcycle jacket brands worldwide decreased from 13.9% to 9.1%.
  • Across the 12 months ending September 2026, KLIM’s share of searches among motorcycle jacket brands worldwide peaked at 13.9% in October 2025 and was lowest at 7.9% in March 2026.

How did search popularity change for motorcycle jacket brands worldwide in September 2026?

4 changes
  1. In September 2026, Rukka overtook REV'IT! to rank 4th among motorcycle jacket brands worldwide, with 3.8% of the searches.

  2. In September 2026, Dainese gained share of searches among motorcycle jacket brands worldwide, from 16.7% to 18.8%.

  3. In September 2026, KLIM gained share of searches among motorcycle jacket brands worldwide, from 8% to 9.1%.

  4. In September 2026, Alpinestars lost share of searches among motorcycle jacket brands worldwide, from 68.1% to 62.6%.

How are KLIM’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using KLIM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • klim
  • klim jacket
  • klim motorcycle

Do you work for KLIM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KLIM compete?

KLIM is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Motorcycle gear brands5th of 77.2%Show ranking
Motorcycle jacket brands3rd of 79.1%Shown above
Creator with pink hair and a pink jacket

Is KLIM your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.