Brandwave

Motorcycle gear brands:Which are searched most?

In September 2026, Alpinestars was the most searched among motorcycle gear brands worldwide, with an estimated 450K branded searches and 54.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Alpinestars54.6%
  2. Shoei20%
  3. Dainese16.4%
  4. HJC9%
  5. Arai<0.01%

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Share of SearchLeaderboard

Compare the motorcycle gear brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among motorcycle gear brands worldwide, by month

Share of Search by month for Alpinestars, Shoei, Dainese, HJC. The figures are in the table below the chart.

View monthly share of search table
MonthAlpinestarsShoeiDaineseHJCArai
Oct 202548.5%21.8%21.8%8%<0.01%
Nov 202551.3%22.9%18.8%6.9%<0.01%
Dec 202555.5%20.4%16.7%7.5%<0.01%
Jan 202653.5%19.6%19.6%7.2%<0.01%
Feb 202657.7%17.3%17.3%7.8%<0.01%
Mar 202654.6%20%16.4%9%<0.01%
Apr 202654.6%20%16.4%9%<0.01%
May 202654.6%20%16.4%9%<0.01%
Jun 202657.3%20.9%14.1%7.7%<0.01%
Jul 202654.6%20%16.4%9%<0.01%
Aug 202659.5%17.9%14.6%8%<0.01%
Sep 202654.6%20%16.4%9%<0.01%

This month’s ranking, September 2026

  1. 1.Alpinestars

    54.6%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -4.9 points.

  2. 2.Shoei

    20%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Dainese

    16.4%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.HJC

    9%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Arai

    <0.01%

    Held 5th. 50 estimated branded searches, +150% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among motorcycle gear brands worldwide?

In September 2026, Alpinestars was the most searched among motorcycle gear brands worldwide, with an estimated 450K branded searches and 54.6% estimated Share of Search within this set. Shoei is in 2nd place, 34.6 percentage points behind at 20% Share of Search.

Global motorcycle gear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Alpinestars48.5% → 54.6%59.5%Aug 202648.5%Oct 20251st
Shoei21.8% → 20%22.9%Nov 202517.3%Feb 20263rd → 2nd
Dainese21.8% → 16.4%21.8%Oct 202514.1%Jun 20262nd → 3rd
HJC8% → 9%9%Apr 20266.9%Nov 20254th
Arai<0.01%<0.01%Sep 2026<0.01%Apr 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Alpinestars’ estimated Share of Search among motorcycle gear brands worldwide increased from 48.5% to 54.6%.
  • Across the 12 months ending September 2026, Shoei’s estimated Share of Search among motorcycle gear brands worldwide decreased from 21.8% to 20%.
  • Across the 12 months ending September 2026, Dainese’s estimated Share of Search among motorcycle gear brands worldwide decreased from 21.8% to 16.4%.
  • Across the 12 months ending September 2026, HJC’s estimated Share of Search among motorcycle gear brands worldwide increased from 8% to 9%.
  • Across the 12 months ending September 2026, Alpinestars’ estimated Share of Search among motorcycle gear brands worldwide peaked at 59.5% in August 2026 and was lowest at 48.5% in October 2025.
  • Across the 12 months ending September 2026, Shoei’s estimated Share of Search among motorcycle gear brands worldwide peaked at 22.9% in November 2025 and was lowest at 17.3% in February 2026.
  • Across the 12 months ending September 2026, Dainese’s estimated Share of Search among motorcycle gear brands worldwide peaked at 21.8% in October 2025 and was lowest at 14.1% in June 2026.
  • Across the 12 months ending September 2026, HJC’s estimated Share of Search among motorcycle gear brands worldwide peaked at 9% in April 2026 and was lowest at 6.9% in November 2025.
  • Across the 12 months ending September 2026, Shoei rose from 3rd to 2nd among motorcycle gear brands worldwide.
  • Across the 12 months ending September 2026, Dainese fell from 2nd to 3rd among motorcycle gear brands worldwide.
  • Across the 12 months ending September 2026, Arai held steady: its estimated Share of Search among motorcycle gear brands worldwide moved less than 0.5 percentage points.

How did search popularity change for motorcycle gear brands worldwide in September 2026?

  1. In September 2026, Shoei gained estimated Share of Search among motorcycle gear brands worldwide, from 17.9% to 20%.

  2. In September 2026, Dainese gained estimated Share of Search among motorcycle gear brands worldwide, from 14.6% to 16.4%.

  3. In September 2026, HJC gained estimated Share of Search among motorcycle gear brands worldwide, from 8% to 9%.

  4. In September 2026, Alpinestars lost estimated Share of Search among motorcycle gear brands worldwide, from 59.5% to 54.6%.

  5. Estimated monthly branded searches for Arai worldwide rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

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