Dainese vs Shoei:Which is searched more?
In September 2026, Shoei had more branded searches than Dainese among motorcycle gear brands worldwide. Shoei was estimated to have 165K branded searches compared to Dainese’s 135K, and held a 20% Share of Search versus Dainese’s 16.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dainese or Shoei?
Compare the motorcycle gear brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shoei, Dainese. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Shoei | Dainese | HJC | Arai |
|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 21.8% | 21.8% | 8% | <0.01% |
| Nov 2025 | 51.3% | 22.9% | 18.8% | 6.9% | <0.01% |
| Dec 2025 | 55.5% | 20.4% | 16.7% | 7.5% | <0.01% |
| Jan 2026 | 53.5% | 19.6% | 19.6% | 7.2% | <0.01% |
| Feb 2026 | 57.7% | 17.3% | 17.3% | 7.8% | <0.01% |
| Mar 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| Apr 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| May 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| Jun 2026 | 57.3% | 20.9% | 14.1% | 7.7% | <0.01% |
| Jul 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| Aug 2026 | 59.5% | 17.9% | 14.6% | 8% | <0.01% |
| Sep 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
How has the Dainese and Shoei comparison changed over the last 12 months?
3 findings
- Shoei was ahead of Dainese in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dainese’s estimated Share of Search among motorcycle gear brands worldwide moved from 21.8% to 16.4%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Shoei’s estimated Share of Search among motorcycle gear brands worldwide moved from 21.8% to 20%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for motorcycle gear brands worldwide in September 2026?
2 changes
In September 2026, Shoei gained estimated Share of Search among motorcycle gear brands worldwide, from 17.9% to 20%.
In September 2026, Dainese gained estimated Share of Search among motorcycle gear brands worldwide, from 14.6% to 16.4%.
Other head-to-heads among motorcycle gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Dainese’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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