How popular isDainese in search?
In August 2026, there were an estimated 135K branded searches for Dainese worldwide which is down 18.2% over the last 11 months. Dainese holds 18.6% estimated Share of Search among motorcycle jacket brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Alpinestars75.9%
Dainese18.6%- Rukka2.5%
- Spidi2%
- Roland Sands0.75%
- Rev'It0.18%
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Which motorcycle jacket brands compete with Dainese?
Share of Search by month for Alpinestars, Dainese, Rukka, Spidi. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Dainese | Rukka | Spidi | Roland Sands | Rev'It |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 28.3% | 4.6% | 2.5% | 1.1% | 0.22% |
| Nov 2025 | 66.5% | 24.4% | 6% | 2.2% | 0.8% | 0.19% |
| Dec 2025 | 71.1% | 21.3% | 4.3% | 2.3% | 0.85% | 0.14% |
| Jan 2026 | 67.9% | 24.9% | 4.1% | 2.2% | 0.81% | 0.13% |
| Feb 2026 | 71.6% | 21.5% | 3.5% | 2.4% | 0.86% | 0.14% |
| Mar 2026 | 72% | 21.6% | 2.9% | 2.4% | 0.86% | 0.21% |
| Apr 2026 | 72.5% | 21.7% | 2.4% | 2.4% | 0.87% | 0.17% |
| May 2026 | 72.5% | 21.7% | 2.4% | 2.4% | 0.87% | 0.17% |
| Jun 2026 | 75.5% | 18.5% | 2.5% | 2.5% | 0.91% | 0.14% |
| Jul 2026 | 72.5% | 21.7% | 2.4% | 2.4% | 0.87% | 0.16% |
| Aug 2026 | 75.9% | 18.6% | 2.5% | 2% | 0.75% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.9% | 550K | +22.2% | +3.4 points | |
| 2, held 2nd | 18.6% | 135K | 0% | -3.1 points | |
| 3, held 3rd | 2.5% | 18.1K | +22.3% | +0.1 points | |
| 4, held 4th | 2% | 14.8K | 0% | -0.3 points | |
| 5, held 5th | 0.75% | 5.4K | 0% | -0.1 points | |
| 6, held 6th | 0.18% | 1.3K | +30% | 0 points |
75.9%
Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
2.
Dainese18.6%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -3.1 points.
3.Rukka
2.5%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
4.Spidi
2%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.
0.75%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Rev'It
0.18%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
Compare search popularity between Dainese and its closest rivals
How has branded search demand for Dainese changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dainese worldwide fell from 165K to 135K.
- Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle jacket brands worldwide decreased from 28.3% to 18.6%.
- Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle jacket brands worldwide peaked at 28.3% in October 2025 and was lowest at 18.5% in June 2026.
How did search popularity change for motorcycle jacket brands worldwide in August 2026?
4 changes
In August 2026, Alpinestars gained estimated Share of Search among motorcycle jacket brands worldwide, from 72.5% to 75.9%.
In August 2026, Dainese lost estimated Share of Search among motorcycle jacket brands worldwide, from 21.7% to 18.6%.
Estimated monthly branded searches for Rukka worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
Estimated monthly branded searches for Roland Sands worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
How is Dainese measured?
Brandwave collects information about searches that people make online using Dainese’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dainese
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Is Dainese your brand?
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