How popular isDainese in search?
In September 2026, people searched for Dainese by name about 135,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 2.9% of all global biker jacket brand searches, placing Dainese fourth out of seven brands. These are worldwide searches for English-language branded terms.
Harley-Davidson59.7%
Barbour26.6%
AllSaints5.4%
Dainese2.9%
Belstaff2.4%
Schott2.4%
Vanson Leathers0.65%
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Which biker jacket brands compete with Dainese?
Share of searches by month for Harley-Davidson, Barbour, AllSaints, Dainese, Belstaff, Schott. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Barbour | AllSaints | Dainese | Belstaff | Schott | Vanson Leathers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 30.5% | 5% | 2.7% | 2.7% | 2.7% | 0.42% |
| Nov 2025 | 49.5% | 33.1% | 6.6% | 3% | 3.6% | 3.6% | 0.55% |
| Dec 2025 | 50.7% | 33.9% | 5.6% | 2.5% | 3.7% | 3.1% | 0.56% |
| Jan 2026 | 58.3% | 26% | 5.2% | 3.5% | 2.9% | 3.5% | 0.53% |
| Feb 2026 | 66% | 19.8% | 4.8% | 3.3% | 2.7% | 2.7% | 0.71% |
| Mar 2026 | 66.9% | 20% | 4.9% | 3.3% | 2.2% | 2.2% | 0.59% |
| Apr 2026 | 70% | 17.2% | 5.1% | 3.4% | 1.9% | 1.9% | 0.42% |
| May 2026 | 72.2% | 14.5% | 5.3% | 3.6% | 2% | 2% | 0.52% |
| Jun 2026 | 76.7% | 10.3% | 5.6% | 3.1% | 2.1% | 1.7% | 0.45% |
| Jul 2026 | 73.6% | 12.1% | 6.6% | 3.6% | 1.6% | 2% | 0.43% |
| Aug 2026 | 70.8% | 17.4% | 5.2% | 2.9% | 1.6% | 1.6% | 0.62% |
| Sep 2026 | 59.7% | 26.6% | 5.4% | 2.9% | 2.4% | 2.4% | 0.65% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.7% | 2.7M | -18.2% | -11.1 points | |
| 2, held 2nd | 26.6% | 1.2M | +48.2% | +9.2 points | |
| 3, held 3rd | 5.4% | 246K | 0% | +0.2 points | |
| 4, held 4th | 2.9% | 135K | 0% | +0.1 points | |
| 5, held 5th | 2.4% | 110K | +48.6% | +0.8 points | |
| 6, held 6th | 2.4% | 110K | +48.6% | +0.8 points | |
| 7, held 7th | 0.65% | 30K | +1.7% | 0 points |
59.7%
Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -11.1 points.
2.
Barbour26.6%
Held 2nd. 1.2M estimated branded searches, +48.2% vs prior month. Share +9.2 points.
5.4%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Dainese2.9%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Belstaff2.4%
Held 5th. 110K estimated branded searches, +48.6% vs prior month. Share +0.8 points.
6.
Schott2.4%
Held 6th. 110K estimated branded searches, +48.6% vs prior month. Share +0.8 points.
0.65%
Held 7th. 30K estimated branded searches, +1.7% vs prior month. Share 0 points.
Compare search popularity between Dainese and its closest rivals
Every comparison with Dainese
15 comparisons
How has branded search demand for Dainese changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dainese worldwide fell from 165K to 135K.
- Across the 12 months ending September 2026, Dainese’s share of searches among biker jacket brands worldwide peaked at 3.6% in July 2026 and was lowest at 2.5% in December 2025.
- Across the 12 months ending September 2026, Dainese rose from 5th to 4th among biker jacket brands worldwide.
How did search popularity change for biker jacket brands worldwide in September 2026?
6 changes
In September 2026, Barbour gained share of searches among biker jacket brands worldwide, from 17.4% to 26.6%.
In September 2026, Belstaff gained share of searches among biker jacket brands worldwide, from 1.6% to 2.4%.
In September 2026, Schott gained share of searches among biker jacket brands worldwide, from 1.6% to 2.4%.
In September 2026, Harley-Davidson lost share of searches among biker jacket brands worldwide, from 70.8% to 59.7%.
Estimated monthly branded searches for Vanson Leathers worldwide rose 19.5% over 12 measured months, from 25.1K to 30K in September 2026.
Estimated monthly branded searches for AllSaints worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are Dainese’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Dainese’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dainese
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Where does Dainese compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Biker jacket brands | 4th of 7 | 2.9% | Shown above |
| Motorcycle gear brands | 3rd of 7 | 14.8% | Show ranking |
| Motorcycle jacket brands | 2nd of 7 | 18.8% | Show ranking |
| Kidney belt brands | 2nd of 3 | 20% | Show ranking |
Is Dainese your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.