How popular isAlpinestars in search?
In September 2026, there were an estimated 450K branded searches for Alpinestars worldwide which is up 22.3% over the last 12 months. Alpinestars holds 54.6% estimated Share of Search among motorcycle gear brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which motorcycle gear brands compete with Alpinestars?
Share of Search by month for Alpinestars, Shoei, Dainese, HJC. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Shoei | Dainese | HJC | Arai |
|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 21.8% | 21.8% | 8% | <0.01% |
| Nov 2025 | 51.3% | 22.9% | 18.8% | 6.9% | <0.01% |
| Dec 2025 | 55.5% | 20.4% | 16.7% | 7.5% | <0.01% |
| Jan 2026 | 53.5% | 19.6% | 19.6% | 7.2% | <0.01% |
| Feb 2026 | 57.7% | 17.3% | 17.3% | 7.8% | <0.01% |
| Mar 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| Apr 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| May 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| Jun 2026 | 57.3% | 20.9% | 14.1% | 7.7% | <0.01% |
| Jul 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| Aug 2026 | 59.5% | 17.9% | 14.6% | 8% | <0.01% |
| Sep 2026 | 54.6% | 20% | 16.4% | 9% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.6% | 450K | -18.2% | -4.9 points | |
| 2, held 2nd | 20% | 165K | 0% | +2.2 points | |
| 3, held 3rd | 16.4% | 135K | 0% | +1.8 points | |
| 4, held 4th | 9% | 74K | 0% | +1 points | |
| 5, held 5th | <0.01% | 50 | +150% | 0 points |
54.6%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -4.9 points.
2.
Shoei20%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +2.2 points.
3.
Dainese16.4%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +1.8 points.
4.
HJC9%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +1 points.
5.
Arai<0.01%
Held 5th. 50 estimated branded searches, +150% vs prior month. Share 0 points.
Compare search popularity between Alpinestars and its closest rivals
Every comparison with Alpinestars
8 comparisons
How has branded search demand for Alpinestars changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Alpinestars worldwide rose from 368K to 450K.
- Across the 12 months ending September 2026, Alpinestars’ estimated Share of Search among motorcycle gear brands worldwide increased from 48.5% to 54.6%.
- Across the 12 months ending September 2026, Alpinestars’ estimated Share of Search among motorcycle gear brands worldwide peaked at 59.5% in August 2026 and was lowest at 48.5% in October 2025.
How did search popularity change for motorcycle gear brands worldwide in September 2026?
5 changes

In September 2026, Shoei gained estimated Share of Search among motorcycle gear brands worldwide, from 17.9% to 20%.

In September 2026, Dainese gained estimated Share of Search among motorcycle gear brands worldwide, from 14.6% to 16.4%.

In September 2026, HJC gained estimated Share of Search among motorcycle gear brands worldwide, from 8% to 9%.

In September 2026, Alpinestars lost estimated Share of Search among motorcycle gear brands worldwide, from 59.5% to 54.6%.

Estimated monthly branded searches for Arai worldwide rose 66.7% over 12 measured months, from 30 to 50 in September 2026.
Where does Alpinestars compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Motorcycle gear brands | 1st of 5 | 54.6% | Shown above |
| Kidney belt brands | 1st of 3 | 66.6% | Show ranking |
| Motorcycle jacket brands | 1st of 6 | 68.9% | Show ranking |
How is Alpinestars measured?
Brandwave collects information about searches that people make online using Alpinestars’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- alpinestars
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Is Alpinestars your brand?
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