Brandwave

How popular isHJC in search?

In September 2026, there were an estimated 74K branded searches for HJC worldwide which is up 22.3% over the last 12 months. HJC holds 9% estimated Share of Search among motorcycle gear brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Alpinestars54.6%
  2. Shoei20%
  3. Dainese16.4%
  4. HJC9%
  5. Arai<0.01%
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Which motorcycle gear brands compete with HJC?

HJC against motorcycle gear brands worldwide, by month

Share of Search by month for Alpinestars, Shoei, Dainese, HJC. The figures are in the table below the chart.

View monthly share of search table
MonthAlpinestarsShoeiDaineseHJCArai
Oct 202548.5%21.8%21.8%8%<0.01%
Nov 202551.3%22.9%18.8%6.9%<0.01%
Dec 202555.5%20.4%16.7%7.5%<0.01%
Jan 202653.5%19.6%19.6%7.2%<0.01%
Feb 202657.7%17.3%17.3%7.8%<0.01%
Mar 202654.6%20%16.4%9%<0.01%
Apr 202654.6%20%16.4%9%<0.01%
May 202654.6%20%16.4%9%<0.01%
Jun 202657.3%20.9%14.1%7.7%<0.01%
Jul 202654.6%20%16.4%9%<0.01%
Aug 202659.5%17.9%14.6%8%<0.01%
Sep 202654.6%20%16.4%9%<0.01%

  1. 1.Alpinestars

    54.6%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -4.9 points.

  2. 2.Shoei

    20%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Dainese

    16.4%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.HJC

    9%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Arai

    <0.01%

    Held 5th. 50 estimated branded searches, +150% vs prior month. Share 0 points.

Compare search popularity between HJC and its closest rivals

Every comparison with HJC

How has branded search demand for HJC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HJC worldwide rose from 60.5K to 74K.
  • Across the 12 months ending September 2026, HJC’s estimated Share of Search among motorcycle gear brands worldwide increased from 8% to 9%.
  • Across the 12 months ending September 2026, HJC’s estimated Share of Search among motorcycle gear brands worldwide peaked at 9% in April 2026 and was lowest at 6.9% in November 2025.

How did search popularity change for motorcycle gear brands worldwide in September 2026?

  1. In September 2026, Shoei gained estimated Share of Search among motorcycle gear brands worldwide, from 17.9% to 20%.

  2. In September 2026, Dainese gained estimated Share of Search among motorcycle gear brands worldwide, from 14.6% to 16.4%.

  3. In September 2026, HJC gained estimated Share of Search among motorcycle gear brands worldwide, from 8% to 9%.

  4. In September 2026, Alpinestars lost estimated Share of Search among motorcycle gear brands worldwide, from 59.5% to 54.6%.

  5. Estimated monthly branded searches for Arai worldwide rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

Where does HJC compete?

HJC is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Motorcycle gear brands4th of 59%Shown above
Motorcycle helmet brands4th of 615.9%Show ranking
Helmet visor brands3rd of 326.1%Show ranking
Motorbike helmet brands2nd of 334.9%Show ranking

How is HJC measured?

Brandwave collects information about searches that people make online using HJC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hjc helmet

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How the Brand Demand Index is measured

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