Motorcycle helmet brands:Which brands are most popular in search?
In August 2026, Shoei was the most searched among motorcycle helmet brands worldwide, with an estimated 165K branded searches and 35.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the motorcycle helmet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shoei, AGV, Bell, HJC, Schuberth. The figures are in the table below the chart.
View monthly share of search table
| Month | Shoei | AGV | Bell | HJC | Schuberth | Arai |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 28.8% | 19.3% | 12.9% | 3.9% | <0.01% |
| Nov 2025 | 38.8% | 31.8% | 14.3% | 11.7% | 3.5% | <0.01% |
| Dec 2025 | 36.7% | 30% | 16.5% | 13.5% | 3.3% | <0.01% |
| Jan 2026 | 36.7% | 30% | 16.5% | 13.5% | 3.3% | <0.01% |
| Feb 2026 | 34% | 27.7% | 18.6% | 15.2% | 4.6% | <0.01% |
| Mar 2026 | 37.3% | 25% | 16.8% | 16.8% | 4.1% | <0.01% |
| Apr 2026 | 37.3% | 25% | 16.8% | 16.8% | 4.1% | <0.01% |
| May 2026 | 37.3% | 25% | 16.8% | 16.8% | 4.1% | <0.01% |
| Jun 2026 | 38.8% | 26% | 17.5% | 14.3% | 3.5% | <0.01% |
| Jul 2026 | 35.4% | 29% | 15.9% | 15.9% | 3.9% | <0.01% |
| Aug 2026 | 35.4% | 29% | 15.9% | 15.9% | 3.9% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 165K | 0% | 0 points | |
| 2, held 2nd | 29% | 135K | 0% | 0 points | |
| 3, held 3rd | 15.9% | 74K | 0% | 0 points | |
| 4, held 4th | 15.9% | 74K | 0% | 0 points | |
| 5, held 5th | 3.9% | 18.1K | 0% | 0 points | |
| 6, held 6th | <0.01% | 20 | 0% | 0 points |
1.
Shoei35.4%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share 0 points.
2.AGV
29%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Bell15.9%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
4.
HJC15.9%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
3.9%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Arai<0.01%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Shoei vs AGV: compare search popularity
- Shoei vs Bell: compare search popularity
- Shoei vs HJC: compare search popularity
- Shoei vs Schuberth: compare search popularity
- AGV vs Bell: compare search popularity
- AGV vs HJC: compare search popularity
- AGV vs Schuberth: compare search popularity
- Bell vs HJC: compare search popularity
- Bell vs Schuberth: compare search popularity
- HJC vs Schuberth: compare search popularity
- Compare any of these brands
Which brand is most popular in search among motorcycle helmet brands worldwide?
6 brands
In August 2026, Shoei was the most searched among motorcycle helmet brands worldwide, with an estimated 165K branded searches and 35.4% estimated Share of Search within this set. AGV is in 2nd place, 6.4 percentage points behind at 29% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Shoei | 35.2% → 35.4% | 38.8%Jun 2026 | 34%Feb 2026 | 1st |
| AGV | 28.8% → 29% | 31.8%Nov 2025 | 25%Mar 2026 | 2nd |
| Bell | 19.3% → 15.9% | 19.3%Oct 2025 | 14.3%Nov 2025 | 3rd |
| HJC | 12.9% → 15.9% | 16.8%Apr 2026 | 11.7%Nov 2025 | 4th |
| Schuberth | 3.9% | 4.6%Feb 2026 | 3.3%Dec 2025 | 5th |
| Arai | <0.01% | <0.01%Oct 2025 | <0.01%Apr 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among motorcycle helmet brands worldwide decreased from 19.3% to 15.9%.
- Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle helmet brands worldwide increased from 12.9% to 15.9%.
- Across the 11 months ending August 2026, Shoei’s estimated Share of Search among motorcycle helmet brands worldwide peaked at 38.8% in June 2026 and was lowest at 34% in February 2026.
- Across the 11 months ending August 2026, AGV’s estimated Share of Search among motorcycle helmet brands worldwide peaked at 31.8% in November 2025 and was lowest at 25% in March 2026.
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among motorcycle helmet brands worldwide peaked at 19.3% in October 2025 and was lowest at 14.3% in November 2025.
- Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle helmet brands worldwide peaked at 16.8% in April 2026 and was lowest at 11.7% in November 2025.
- Across the 11 months ending August 2026, Schuberth’s estimated Share of Search among motorcycle helmet brands worldwide peaked at 4.6% in February 2026 and was lowest at 3.3% in December 2025.
- Across the 11 months ending August 2026, Shoei, AGV, Schuberth and Arai held steady: their estimated Share of Search among motorcycle helmet brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for motorcycle helmet brands worldwide in August 2026?
3 changes
Estimated monthly branded searches for HJC worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
Estimated monthly branded searches for Arai worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
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