Brandwave

How popular isArai in search?

In August 2026, there were an estimated 20 branded searches for Arai worldwide which is down 33.3% over the last 11 months. Arai holds <0.01% estimated Share of Search among motorcycle helmet brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shoei35.4%
  2. AGV29%
  3. Bell15.9%
  4. HJC15.9%
  5. Schuberth3.9%
  6. Arai<0.01%
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Which motorcycle helmet brands compete with Arai?

Arai against motorcycle helmet brands worldwide, by month

Share of Search by month for Shoei, AGV, Bell, HJC, Schuberth, Arai. The figures are in the table below the chart.

View monthly share of search table
MonthShoeiAGVBellHJCSchuberthArai
Oct 202535.2%28.8%19.3%12.9%3.9%<0.01%
Nov 202538.8%31.8%14.3%11.7%3.5%<0.01%
Dec 202536.7%30%16.5%13.5%3.3%<0.01%
Jan 202636.7%30%16.5%13.5%3.3%<0.01%
Feb 202634%27.7%18.6%15.2%4.6%<0.01%
Mar 202637.3%25%16.8%16.8%4.1%<0.01%
Apr 202637.3%25%16.8%16.8%4.1%<0.01%
May 202637.3%25%16.8%16.8%4.1%<0.01%
Jun 202638.8%26%17.5%14.3%3.5%<0.01%
Jul 202635.4%29%15.9%15.9%3.9%<0.01%
Aug 202635.4%29%15.9%15.9%3.9%<0.01%
Sep 2026——————
  1. 1.Shoei

    35.4%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.AGV

    29%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bell

    15.9%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.HJC

    15.9%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Schuberth

    3.9%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Arai

    <0.01%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Arai and its closest rivals

How has branded search demand for Arai changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Arai worldwide fell from 30 to 20.
  • Across the 11 months ending August 2026, Arai’s estimated Share of Search among motorcycle helmet brands worldwide held steady at <0.01%.

How did search popularity change for motorcycle helmet brands worldwide in August 2026?

  1. Estimated monthly branded searches for HJC worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  2. Estimated monthly branded searches for Arai worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

  3. Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How is Arai measured?

Brandwave collects information about searches that people make online using Arai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • arai boots

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How the Brand Demand Index is measured

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Is Arai your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.