Brandwave

Arai vs REV'IT!:Which is more popular?

In September 2026, REV'IT! had more branded searches than Arai among motorcycle gear brands worldwide. REV'IT! had about 19,400 branded searches, while Arai had 50. REV'IT! made up 2.1% of all motorcycle gear brand searches we track, and Arai accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about motorcycle gear brands, REV'IT! appeared in four of the five answers and Arai in three. REV'IT! was mentioned before Arai in three out of four answers that named either.

Among motorcycle gear brands worldwide in September 2026

Who do people search for more?

REV'IT!, about 388 searches for every 1 for Arai

REV'IT! 19.4K searchesArai 50 searches

Who does AI mention more?

REV'IT!, mentioned in 4 of 5 answers, Arai in 3

REV'IT! in 4 of 5Arai in 3 of 5

Who does AI recommend more?

REV'IT!, named ahead of Arai in 3 of 4 answers

REV'IT! first in 3Arai first in 1

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Top motorcycle gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, REV'IT! was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Arai was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. REV'IT! was listed before Arai in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alpinestars1st
  2. REV'IT!2nd
  3. Shoei3rd
  4. KLIM4th
  5. Dainese5th
  6. Arai6th
  7. HJC7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KLIM5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shoei4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • REV'IT!4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dainese3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HJC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about motorcycle gear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arai or REV'IT! more popular in search?

This chart shows how often people search Google for Arai and REV'IT! by name. Each line represents a brand's share of searches for all seven motorcycle gear brands we track, month by month, from English-language searches worldwide.

Arai and REV'IT! among motorcycle gear brands worldwide, by month

Share of searches by month for REV'IT!, Arai. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsShoeiDaineseHJCKLIMREV'IT!Arai
Oct 202542.1%18.9%18.9%6.9%11.1%2.2%<0.01%
Nov 202545.3%20.2%16.6%6.1%9.8%2%<0.01%
Dec 202548.7%17.8%14.6%6.5%10.7%1.7%<0.01%
Jan 202646.8%17.2%17.2%6.3%10.2%2.4%<0.01%
Feb 202645.1%13.5%13.5%6.1%8.1%13.6%<0.01%
Mar 202643.9%16%13.2%7.2%6.4%13.3%<0.01%
Apr 202649.5%18.1%14.9%8.2%7.2%2.1%<0.01%
May 202649.6%18.1%14.9%8.2%7.1%2.1%<0.01%
Jun 202651.2%18.7%12.6%6.9%8.9%1.8%<0.01%
Jul 202649.6%18.2%14.9%8.2%7.1%2.1%<0.01%
Aug 202654.5%16.4%13.4%7.3%6.4%1.9%<0.01%
Sep 202649.5%18.1%14.8%8.1%7.2%2.1%<0.01%

How has the Arai and REV'IT! comparison changed over the last 12 months?

3 findings
  • REV'IT! was ahead of Arai in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arai’s share of searches among motorcycle gear brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 30 to 50.
  • Across the 12 months ending September 2026, REV'IT!’s share of searches among motorcycle gear brands worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 19.4K.

How did search popularity change for motorcycle gear brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Arai worldwide rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Arai’s and REV'IT!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arai

1 branded search term

  • arai boots

REV'IT!

2 branded search terms

  • rev it
  • rev it motorcycle

How the Brand Demand Index is measured

Other head-to-heads among motorcycle gear brands

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