Brandwave

How popular isREV'IT! in search?

In September 2026, there were an estimated 19.4K branded searches for REV'IT! worldwide which held steady over the last 12 months. REV'IT! holds 3% estimated Share of Search among motorcycle jacket brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Alpinestars68.9%
  2. Dainese20.7%
  3. Rukka4.2%
  4. REV'IT!3%
  5. Spidi2.3%
  6. Roland Sands1%
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Which motorcycle jacket brands compete with REV'IT!?

REV'IT! against motorcycle jacket brands worldwide, by month

Share of Search by month for Alpinestars, Dainese, Rukka, REV'IT!, Spidi. The figures are in the table below the chart.

View monthly share of search table
MonthAlpinestarsDaineseRukkaREV'IT!SpidiRoland Sands
Oct 202561.2%27.5%4.5%3.2%2.5%1.1%
Nov 202564.7%23.7%5.8%2.8%2.1%0.78%
Dec 202569.4%20.8%4.2%2.4%2.3%0.83%
Jan 202665.7%24.1%4%3.4%2.2%0.79%
Feb 202659%17.7%2.9%17.8%1.9%0.71%
Mar 202659.2%17.8%2.4%17.9%1.9%0.71%
Apr 202670.4%21.1%2.3%3%2.3%0.84%
May 202670.4%21.1%2.3%3%2.3%0.84%
Jun 202673.6%18.1%2.4%2.6%2.4%0.88%
Jul 202670.4%21.1%2.3%3%2.3%0.84%
Aug 202674.1%18.2%2.4%2.6%2%0.73%
Sep 202668.9%20.7%4.2%3%2.3%1%

  1. 1.Alpinestars

    68.9%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -5.1 points.

  2. 2.Dainese

    20.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Rukka

    4.2%

    Moved from 4th to 3rd. 27.1K estimated branded searches, +49.7% vs prior month. Share +1.7 points.

  4. 4.REV'IT!

    3%

    Moved from 3rd to 4th. 19.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Spidi

    2.3%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Roland Sands

    1%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

Compare search popularity between REV'IT! and its closest rivals

Every comparison with REV'IT!

How has branded search demand for REV'IT! changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for REV'IT! worldwide held steady at 19.4K.
  • Across the 12 months ending September 2026, REV'IT!’s estimated Share of Search among motorcycle jacket brands worldwide peaked at 17.9% in March 2026 and was lowest at 2.4% in December 2025.

How did search popularity change for motorcycle jacket brands worldwide in September 2026?

  1. In September 2026, Rukka overtook REV'IT! to rank 3rd among motorcycle jacket brands worldwide, with 4.2% estimated Share of Search.

  2. In September 2026, Dainese gained estimated Share of Search among motorcycle jacket brands worldwide, from 18.2% to 20.7%.

  3. In September 2026, Alpinestars lost estimated Share of Search among motorcycle jacket brands worldwide, from 74.1% to 68.9%.

How is REV'IT! measured?

Brandwave collects information about searches that people make online using REV'IT!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • rev it
  • rev it motorcycle

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How the Brand Demand Index is measured

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