Brandwave

REV'IT! vs Shoei:Which is more popular?

In September 2026, Shoei had more branded searches than REV'IT! among motorcycle gear brands worldwide. Shoei had about 165,000 branded searches, while REV'IT! had 19,400. Shoei made up 18.1% of all motorcycle gear brand searches we track, and REV'IT! accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about motorcycle gear brands, REV'IT! and Shoei each appeared in four of the five answers. REV'IT! was mentioned before Shoei in three out of five answers.

Among motorcycle gear brands worldwide in September 2026

Who do people search for more?

Shoei, about 9 searches for every 1 for REV'IT!

Shoei 165K searchesREV'IT! 19.4K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

REV'IT! in 4 of 5Shoei in 4 of 5

Who does AI recommend more?

REV'IT!, named ahead of Shoei in 3 of 5 answers

REV'IT! first in 3Shoei first in 2

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Top motorcycle gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, REV'IT! was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shoei was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. REV'IT! was listed before Shoei in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alpinestars1st
  2. REV'IT!2nd
  3. Shoei3rd
  4. KLIM4th
  5. Dainese5th
  6. Arai6th
  7. HJC7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KLIM5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shoei4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • REV'IT!4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dainese3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HJC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about motorcycle gear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is REV'IT! or Shoei more popular in search?

This chart shows how often people search Google for REV'IT! and Shoei by name. Each line represents a brand's share of searches for all seven motorcycle gear brands we track, month by month, from English-language searches worldwide.

REV'IT! and Shoei among motorcycle gear brands worldwide, by month

Share of searches by month for Shoei, REV'IT!. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsShoeiDaineseHJCKLIMREV'IT!Arai
Oct 202542.1%18.9%18.9%6.9%11.1%2.2%<0.01%
Nov 202545.3%20.2%16.6%6.1%9.8%2%<0.01%
Dec 202548.7%17.8%14.6%6.5%10.7%1.7%<0.01%
Jan 202646.8%17.2%17.2%6.3%10.2%2.4%<0.01%
Feb 202645.1%13.5%13.5%6.1%8.1%13.6%<0.01%
Mar 202643.9%16%13.2%7.2%6.4%13.3%<0.01%
Apr 202649.5%18.1%14.9%8.2%7.2%2.1%<0.01%
May 202649.6%18.1%14.9%8.2%7.1%2.1%<0.01%
Jun 202651.2%18.7%12.6%6.9%8.9%1.8%<0.01%
Jul 202649.6%18.2%14.9%8.2%7.1%2.1%<0.01%
Aug 202654.5%16.4%13.4%7.3%6.4%1.9%<0.01%
Sep 202649.5%18.1%14.8%8.1%7.2%2.1%<0.01%

How has the REV'IT! and Shoei comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: REV'IT! took it in February 2026, Shoei took it in March 2026.
  • Across the 12 months ending September 2026, REV'IT!’s share of searches among motorcycle gear brands worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 19.4K.
  • Across the 12 months ending September 2026, Shoei’s share of searches among motorcycle gear brands worldwide moved from 18.9% to 18.1%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for motorcycle gear brands worldwide in September 2026?

1 change

  1. In September 2026, Shoei gained share of searches among motorcycle gear brands worldwide, from 16.4% to 18.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using REV'IT!’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

REV'IT!

2 branded search terms

  • rev it
  • rev it motorcycle

Shoei

1 branded search term

  • shoei

How the Brand Demand Index is measured

Other head-to-heads among motorcycle gear brands

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