Brandwave

How popular isREV'IT!?

In September 2026, people searched for REV'IT! by name about 19,400 times worldwide, about the same as the previous year. These searches made up 2.1% of all global motorcycle gear brand searches, placing REV'IT! sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about motorcycle gear brands, REV'IT! appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

REV'IT! is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. AlpinestarsShare of searches 49.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ShoeiShare of searches 18.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. DaineseShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. HJCShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. REV'IT!Share of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top motorcycle gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, REV'IT! was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. REV'IT! is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alpinestars1st
  2. REV'IT!2nd
  3. Shoei3rd
  4. KLIM4th
  5. Dainese5th
  6. Arai6th
  7. HJC7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KLIM5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shoei4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • REV'IT!4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dainese3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HJC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about motorcycle gear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which motorcycle gear brands compete with REV'IT!?

REV'IT! against motorcycle gear brands worldwide, by month

Share of searches by month for Alpinestars, Shoei, Dainese, HJC, KLIM, REV'IT!. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsShoeiDaineseHJCKLIMREV'IT!Arai
Oct 202542.1%18.9%18.9%6.9%11.1%2.2%<0.01%
Nov 202545.3%20.2%16.6%6.1%9.8%2%<0.01%
Dec 202548.7%17.8%14.6%6.5%10.7%1.7%<0.01%
Jan 202646.8%17.2%17.2%6.3%10.2%2.4%<0.01%
Feb 202645.1%13.5%13.5%6.1%8.1%13.6%<0.01%
Mar 202643.9%16%13.2%7.2%6.4%13.3%<0.01%
Apr 202649.5%18.1%14.9%8.2%7.2%2.1%<0.01%
May 202649.6%18.1%14.9%8.2%7.1%2.1%<0.01%
Jun 202651.2%18.7%12.6%6.9%8.9%1.8%<0.01%
Jul 202649.6%18.2%14.9%8.2%7.1%2.1%<0.01%
Aug 202654.5%16.4%13.4%7.3%6.4%1.9%<0.01%
Sep 202649.5%18.1%14.8%8.1%7.2%2.1%<0.01%

  1. 1.Alpinestars

    49.5%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.Shoei

    18.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Dainese

    14.8%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.HJC

    8.1%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.KLIM

    7.2%

    Held 5th. 65.7K estimated branded searches, +1.1% vs prior month. Share +0.8 points.

  6. 6.REV'IT!

    2.1%

    Held 6th. 19.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Arai

    <0.01%

    Held 7th. 50 estimated branded searches, +150% vs prior month. Share 0 points.

Compare popularity between REV'IT! and its closest rivals

Every comparison with REV'IT!

8 comparisons

How has branded search demand for REV'IT! changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for REV'IT! worldwide held steady at 19.4K.
  • Across the 12 months ending September 2026, REV'IT!’s share of searches among motorcycle gear brands worldwide peaked at 13.6% in February 2026 and was lowest at 1.7% in December 2025.

How did search popularity change for motorcycle gear brands worldwide in September 2026?

6 changes

  1. In September 2026, Shoei gained share of searches among motorcycle gear brands worldwide, from 16.4% to 18.1%.

  2. In September 2026, Dainese gained share of searches among motorcycle gear brands worldwide, from 13.4% to 14.8%.

  3. In September 2026, HJC gained share of searches among motorcycle gear brands worldwide, from 7.3% to 8.1%.

  4. In September 2026, KLIM gained share of searches among motorcycle gear brands worldwide, from 6.4% to 7.2%.

  5. In September 2026, Alpinestars lost share of searches among motorcycle gear brands worldwide, from 54.5% to 49.5%.

  6. Estimated monthly branded searches for Arai worldwide rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

How are REV'IT!’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using REV'IT!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rev it
  • rev it motorcycle

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How the Brand Demand Index is measured

Where does REV'IT! compete?

REV'IT! is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Motorcycle gear brands6th of 72.1%Shown above
Motorcycle jacket brands5th of 72.7%Show ranking
Creator with pink hair and a pink jacket

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