Brandwave

Arai vs Dainese:Which is searched more?

In September 2026, Dainese had more branded searches than Arai among motorcycle gear brands worldwide. Dainese was estimated to have 135K branded searches compared to Arai’s 50, and held a 16.4% Share of Search versus Arai’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among motorcycle gear brands worldwide in September 2026Which is more popular in search, Arai or Dainese?
Arai<0.01%50 searches
vs
Dainese16.4%135K searches

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Which is more popular in search, Arai or Dainese?

Compare the motorcycle gear brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arai and Dainese among motorcycle gear brands worldwide, by month

Share of Search by month for Dainese, Arai. The figures are in the table below the chart.

View monthly share of search table
MonthAlpinestarsShoeiDaineseHJCArai
Oct 202548.5%21.8%21.8%8%<0.01%
Nov 202551.3%22.9%18.8%6.9%<0.01%
Dec 202555.5%20.4%16.7%7.5%<0.01%
Jan 202653.5%19.6%19.6%7.2%<0.01%
Feb 202657.7%17.3%17.3%7.8%<0.01%
Mar 202654.6%20%16.4%9%<0.01%
Apr 202654.6%20%16.4%9%<0.01%
May 202654.6%20%16.4%9%<0.01%
Jun 202657.3%20.9%14.1%7.7%<0.01%
Jul 202654.6%20%16.4%9%<0.01%
Aug 202659.5%17.9%14.6%8%<0.01%
Sep 202654.6%20%16.4%9%<0.01%

How has the Arai and Dainese comparison changed over the last 12 months?

  • Dainese was ahead of Arai in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arai’s estimated Share of Search among motorcycle gear brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 30 to 50.
  • Across the 12 months ending September 2026, Dainese’s estimated Share of Search among motorcycle gear brands worldwide moved from 21.8% to 16.4%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for motorcycle gear brands worldwide in September 2026?

  1. In September 2026, Dainese gained estimated Share of Search among motorcycle gear brands worldwide, from 14.6% to 16.4%.

  2. Estimated monthly branded searches for Arai worldwide rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

Other head-to-heads among motorcycle gear brands

How each brand is measured

Brandwave collects information about searches that people make online using Arai’s and Dainese’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arai

1 branded search term

  • arai boots

Dainese

1 branded search term

  • dainese

How the Brand Demand Index is measured

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