AGV vs Bell:Which is more popular by branded search?
In August 2026, AGV had more branded searches than Bell among motorcycle helmet brands worldwide. AGV was estimated to have 135K branded searches compared to Bell’s 74K, and held a 29% Share of Search versus Bell’s 15.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AGV or Bell?
Compare the motorcycle helmet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AGV, Bell. The figures are in the table below the chart.
View monthly share of search table
| Month | Shoei | AGV | Bell | HJC | Schuberth | Arai |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 28.8% | 19.3% | 12.9% | 3.9% | <0.01% |
| Nov 2025 | 38.8% | 31.8% | 14.3% | 11.7% | 3.5% | <0.01% |
| Dec 2025 | 36.7% | 30% | 16.5% | 13.5% | 3.3% | <0.01% |
| Jan 2026 | 36.7% | 30% | 16.5% | 13.5% | 3.3% | <0.01% |
| Feb 2026 | 34% | 27.7% | 18.6% | 15.2% | 4.6% | <0.01% |
| Mar 2026 | 37.3% | 25% | 16.8% | 16.8% | 4.1% | <0.01% |
| Apr 2026 | 37.3% | 25% | 16.8% | 16.8% | 4.1% | <0.01% |
| May 2026 | 37.3% | 25% | 16.8% | 16.8% | 4.1% | <0.01% |
| Jun 2026 | 38.8% | 26% | 17.5% | 14.3% | 3.5% | <0.01% |
| Jul 2026 | 35.4% | 29% | 15.9% | 15.9% | 3.9% | <0.01% |
| Aug 2026 | 35.4% | 29% | 15.9% | 15.9% | 3.9% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the AGV and Bell comparison changed over the last 12 months?
3 findings
- AGV was ahead of Bell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AGV’s estimated Share of Search among motorcycle helmet brands worldwide moved from 28.8% to 29%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among motorcycle helmet brands worldwide moved from 19.3% to 15.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for motorcycle helmet brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AGV’s and Bell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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