Brandwave

How popular isBell in search?

In August 2026, there were an estimated 74K branded searches for Bell worldwide which is down 18.2% over the last 11 months. Bell holds 15.9% estimated Share of Search among motorcycle helmet brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shoei35.4%
  2. AGV29%
  3. Bell15.9%
  4. HJC15.9%
  5. Schuberth3.9%
  6. Arai<0.01%
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Which motorcycle helmet brands compete with Bell?

Bell against motorcycle helmet brands worldwide, by month

Share of Search by month for Shoei, AGV, Bell, HJC, Schuberth. The figures are in the table below the chart.

View monthly share of search table
MonthShoeiAGVBellHJCSchuberthArai
Oct 202535.2%28.8%19.3%12.9%3.9%<0.01%
Nov 202538.8%31.8%14.3%11.7%3.5%<0.01%
Dec 202536.7%30%16.5%13.5%3.3%<0.01%
Jan 202636.7%30%16.5%13.5%3.3%<0.01%
Feb 202634%27.7%18.6%15.2%4.6%<0.01%
Mar 202637.3%25%16.8%16.8%4.1%<0.01%
Apr 202637.3%25%16.8%16.8%4.1%<0.01%
May 202637.3%25%16.8%16.8%4.1%<0.01%
Jun 202638.8%26%17.5%14.3%3.5%<0.01%
Jul 202635.4%29%15.9%15.9%3.9%<0.01%
Aug 202635.4%29%15.9%15.9%3.9%<0.01%
Sep 2026——————

  1. 1.Shoei

    35.4%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.AGV

    29%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bell

    15.9%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.HJC

    15.9%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Schuberth

    3.9%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Arai

    <0.01%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bell and its closest rivals

How has branded search demand for Bell changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bell worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Bell’s estimated Share of Search among motorcycle helmet brands worldwide decreased from 19.3% to 15.9%.
  • Across the 11 months ending August 2026, Bell’s estimated Share of Search among motorcycle helmet brands worldwide peaked at 19.3% in October 2025 and was lowest at 14.3% in November 2025.

How did search popularity change for motorcycle helmet brands worldwide in August 2026?

  1. Estimated monthly branded searches for HJC worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  2. Estimated monthly branded searches for Arai worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

  3. Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Bell compete?

Bell is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bike helmet brands4th of 511.2%Show ranking
Motorcycle helmet brands3rd of 615.9%Shown above
Kids helmets2nd of 621.3%Show ranking

How is Bell measured?

Brandwave collects information about searches that people make online using Bell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bell helmet

Do you work for Bell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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