Bell vs Kiddimoto:Which is more popular by branded search?
In August 2026, Bell had more branded searches than Kiddimoto among kids helmets worldwide. Bell was estimated to have 74K branded searches compared to Kiddimoto’s 320, and held a 21.3% Share of Search versus Kiddimoto’s 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bell or Kiddimoto?
Compare the kids helmets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bell, Kiddimoto. The figures are in the table below the chart.
View monthly share of search table
| Month | Giro | Bell | Micro Scooters | Nutcase | Kiddimoto | Hornit |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.7% | 24.2% | 16.2% | 5.9% | 0.06% | 0.04% |
| Nov 2025 | 49.3% | 18.1% | 27% | 5.4% | 0.1% | 0.08% |
| Dec 2025 | 54.1% | 19.9% | 19.9% | 6% | 0.09% | 0.09% |
| Jan 2026 | 60.2% | 22.2% | 12.1% | 5.4% | 0.06% | 0.05% |
| Feb 2026 | 61.6% | 22.7% | 10.1% | 5.5% | 0.05% | 0.03% |
| Mar 2026 | 53.6% | 24.1% | 16.1% | 5.9% | 0.13% | 0.06% |
| Apr 2026 | 53.6% | 24.1% | 16.1% | 5.9% | 0.1% | 0.06% |
| May 2026 | 82.6% | 9.1% | 6.1% | 2.2% | 0.04% | 0.02% |
| Jun 2026 | 60.2% | 22.1% | 12.1% | 5.4% | 0.06% | 0.04% |
| Jul 2026 | 58.6% | 21.6% | 14.4% | 5.3% | 0.08% | 0.05% |
| Aug 2026 | 57.9% | 21.3% | 14.3% | 6.4% | 0.09% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bell and Kiddimoto comparison changed over the last 12 months?
3 findings
- Bell was ahead of Kiddimoto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among kids helmets worldwide moved from 24.2% to 21.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Kiddimoto’s estimated Share of Search among kids helmets worldwide moved from 0.06% to 0.09%, and its estimated monthly branded searches moved from 210 to 320.
How did search popularity change for kids helmets worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Bell’s and Kiddimoto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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