How popular isBell in search?
In September 2026, there were an estimated 74.1K branded searches for Bell worldwide which is down 18.2% over the last 12 months. Bell holds 26.1% estimated Share of Search among helmet visor brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Bell and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which helmet visor brands compete with Bell?
Share of Search by month for AGV, Bell, HJC. The figures are in the table below the chart.
View monthly share of search table
| Month | AGV | Bell | HJC |
|---|---|---|---|
| Oct 2025 | 47.2% | 31.6% | 21.2% |
| Nov 2025 | 55.1% | 24.7% | 20.2% |
| Dec 2025 | 50.1% | 27.5% | 22.4% |
| Jan 2026 | 50.1% | 27.5% | 22.4% |
| Feb 2026 | 45% | 30.3% | 24.7% |
| Mar 2026 | 42.7% | 28.6% | 28.6% |
| Apr 2026 | 42.7% | 28.6% | 28.6% |
| May 2026 | 42.7% | 28.6% | 28.6% |
| Jun 2026 | 45.1% | 30.2% | 24.7% |
| Jul 2026 | 47.7% | 26.1% | 26.1% |
| Aug 2026 | 47.7% | 26.1% | 26.1% |
| Sep 2026 | 47.7% | 26.1% | 26.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.7% | 135K | 0% | 0 points | |
| 2, held 2nd | 26.1% | 74K | 0% | 0 points | |
| 3, held 3rd | 26.1% | 74K | 0% | 0 points |
Compare search popularity between Bell and its closest rivals
How has branded search demand for Bell changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bell worldwide fell from 90.6K to 74.1K.
- Across the 12 months ending September 2026, Bell’s estimated Share of Search among helmet visor brands worldwide decreased from 31.6% to 26.1%.
- Across the 12 months ending September 2026, Bell’s estimated Share of Search among helmet visor brands worldwide peaked at 31.6% in October 2025 and was lowest at 24.7% in November 2025.
How did search popularity change for helmet visor brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for HJC worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
Estimated monthly branded searches for Bell worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Bell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Foot pump brands | 4th of 5 | 0.01% | Show ranking |
| Bike helmet brands | 3rd of 5 | 13% | Show ranking |
| Motorcycle helmet brands | 3rd of 6 | 15.9% | Show ranking |
| Helmet visor brands | 2nd of 3 | 26.1% | Shown above |
| Kids helmets | 1st of 6 | 34.7% | Show ranking |
| Cycling helmet brands | 1st of 3 | 42.3% | Show ranking |
How is Bell measured?
Brandwave collects information about searches that people make online using Bell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- bell foot pump
- bell helmet
Do you work for Bell? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bell your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.