Bell vs Schuberth:Which is more popular by branded search?
In August 2026, Bell had more branded searches than Schuberth among motorcycle helmet brands worldwide. Bell was estimated to have 74K branded searches compared to Schuberth’s 18.1K, and held a 15.9% Share of Search versus Schuberth’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bell or Schuberth?
Compare the motorcycle helmet brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bell, Schuberth. The figures are in the table below the chart.
View monthly share of search table
| Month | Shoei | AGV | Bell | HJC | Schuberth | Arai |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 28.8% | 19.3% | 12.9% | 3.9% | <0.01% |
| Nov 2025 | 38.8% | 31.8% | 14.3% | 11.7% | 3.5% | <0.01% |
| Dec 2025 | 36.7% | 30% | 16.5% | 13.5% | 3.3% | <0.01% |
| Jan 2026 | 36.7% | 30% | 16.5% | 13.5% | 3.3% | <0.01% |
| Feb 2026 | 34% | 27.7% | 18.6% | 15.2% | 4.6% | <0.01% |
| Mar 2026 | 37.3% | 25% | 16.8% | 16.8% | 4.1% | <0.01% |
| Apr 2026 | 37.3% | 25% | 16.8% | 16.8% | 4.1% | <0.01% |
| May 2026 | 37.3% | 25% | 16.8% | 16.8% | 4.1% | <0.01% |
| Jun 2026 | 38.8% | 26% | 17.5% | 14.3% | 3.5% | <0.01% |
| Jul 2026 | 35.4% | 29% | 15.9% | 15.9% | 3.9% | <0.01% |
| Aug 2026 | 35.4% | 29% | 15.9% | 15.9% | 3.9% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bell and Schuberth comparison changed over the last 12 months?
3 findings
- Bell was ahead of Schuberth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among motorcycle helmet brands worldwide moved from 19.3% to 15.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Schuberth’s estimated Share of Search among motorcycle helmet brands worldwide held steady at 3.9%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for motorcycle helmet brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bell’s and Schuberth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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