Bell vs POC:Which is searched more?
In August 2026, Bell had more branded searches than POC among bike helmet brands worldwide. Bell was estimated to have 74K branded searches compared to POC’s 49.5K, and held an 11.2% Share of Search versus POC’s 7.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bell or POC?
Compare the bike helmet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bell, POC. The figures are in the table below the chart.
View monthly share of search table
| Month | Bell | POC |
|---|---|---|
| Oct 2025 | 14.3% | 6.4% |
| Nov 2025 | 11.3% | 7.6% |
| Dec 2025 | 13% | 8.7% |
| Jan 2026 | 13% | 8.7% |
| Feb 2026 | 13% | 8.7% |
| Mar 2026 | 12.8% | 7% |
| Apr 2026 | 12% | 6.6% |
| May 2026 | 6.6% | 3.6% |
| Jun 2026 | 12.2% | 5.5% |
| Jul 2026 | 10.9% | 5.9% |
| Aug 2026 | 11.2% | 7.5% |
| Sep 2026 | — | — |
How has the Bell and POC comparison changed over the last 12 months?
3 findings
- Bell was ahead of POC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bell’s estimated Share of Search among bike helmet brands worldwide moved from 14.3% to 11.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, POC’s estimated Share of Search among bike helmet brands worldwide moved from 6.4% to 7.5%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for bike helmet brands worldwide in August 2026?
2 changes
In August 2026, POC gained estimated Share of Search among bike helmet brands worldwide, from 5.9% to 7.5%.
Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bell’s and POC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.