Alpinestars vs Rukka:Which is more popular by branded search?

Name: Alpinestars vs Rukka: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Alpinestars had more branded searches than Rukka among motorcycle jacket brands worldwide. Alpinestars was estimated to have 550K branded searches compared to Rukka’s 18.1K, and held a 75.9% Share of Search versus Rukka’s 2.5%. These are worldwide searches for English-language branded terms.

Share of Search among motorcycle jacket brands worldwide in August 2026Which is more popular in search, Alpinestars or Rukka?

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Which is more popular in search, Alpinestars or Rukka?

Compare the motorcycle jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Alpinestars and Rukka among motorcycle jacket brands worldwide, by month

Month	Alpinestars	Dainese	Rukka	Spidi	Roland Sands	Rev'It
Oct 2025	63.1%	28.3%	4.6%	2.5%	1.1%	0.22%
Nov 2025	66.5%	24.4%	6%	2.2%	0.8%	0.19%
Dec 2025	71.1%	21.3%	4.3%	2.3%	0.85%	0.14%
Jan 2026	67.9%	24.9%	4.1%	2.2%	0.81%	0.13%
Feb 2026	71.6%	21.5%	3.5%	2.4%	0.86%	0.14%
Mar 2026	72%	21.6%	2.9%	2.4%	0.86%	0.21%
Apr 2026	72.5%	21.7%	2.4%	2.4%	0.87%	0.17%
May 2026	72.5%	21.7%	2.4%	2.4%	0.87%	0.17%
Jun 2026	75.5%	18.5%	2.5%	2.5%	0.91%	0.14%
Jul 2026	72.5%	21.7%	2.4%	2.4%	0.87%	0.16%
Aug 2026	75.9%	18.6%	2.5%	2%	0.75%	0.18%
Sep 2026	—	—	—	—	—	—

How has the Alpinestars and Rukka comparison changed over the last 12 months?

3 findings

Alpinestars was ahead of Rukka in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Alpinestars’ estimated Share of Search among motorcycle jacket brands worldwide moved from 63.1% to 75.9%, and its estimated monthly branded searches moved from 368K to 550K.
Across the 11 months ending August 2026, Rukka’s estimated Share of Search among motorcycle jacket brands worldwide moved from 4.6% to 2.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for motorcycle jacket brands worldwide in August 2026?

2 changes

In August 2026, Alpinestars gained estimated Share of Search among motorcycle jacket brands worldwide, from 72.5% to 75.9%.
Estimated monthly branded searches for Rukka worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Alpinestars’ and Rukka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.