Dainese vs Rukka:Which is more popular by branded search?
In August 2026, Dainese had more branded searches than Rukka among motorcycle jacket brands worldwide. Dainese was estimated to have 135K branded searches compared to Rukka’s 18.1K, and held an 18.6% Share of Search versus Rukka’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dainese or Rukka?
Compare the motorcycle jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dainese, Rukka. The figures are in the table below the chart.
View monthly share of search table
| Month | Alpinestars | Dainese | Rukka | Spidi | Roland Sands | Rev'It |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 28.3% | 4.6% | 2.5% | 1.1% | 0.22% |
| Nov 2025 | 66.5% | 24.4% | 6% | 2.2% | 0.8% | 0.19% |
| Dec 2025 | 71.1% | 21.3% | 4.3% | 2.3% | 0.85% | 0.14% |
| Jan 2026 | 67.9% | 24.9% | 4.1% | 2.2% | 0.81% | 0.13% |
| Feb 2026 | 71.6% | 21.5% | 3.5% | 2.4% | 0.86% | 0.14% |
| Mar 2026 | 72% | 21.6% | 2.9% | 2.4% | 0.86% | 0.21% |
| Apr 2026 | 72.5% | 21.7% | 2.4% | 2.4% | 0.87% | 0.17% |
| May 2026 | 72.5% | 21.7% | 2.4% | 2.4% | 0.87% | 0.17% |
| Jun 2026 | 75.5% | 18.5% | 2.5% | 2.5% | 0.91% | 0.14% |
| Jul 2026 | 72.5% | 21.7% | 2.4% | 2.4% | 0.87% | 0.16% |
| Aug 2026 | 75.9% | 18.6% | 2.5% | 2% | 0.75% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dainese and Rukka comparison changed over the last 12 months?
3 findings
- Dainese was ahead of Rukka in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dainese’s estimated Share of Search among motorcycle jacket brands worldwide moved from 28.3% to 18.6%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Rukka’s estimated Share of Search among motorcycle jacket brands worldwide moved from 4.6% to 2.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for motorcycle jacket brands worldwide in August 2026?
2 changes
In August 2026, Dainese lost estimated Share of Search among motorcycle jacket brands worldwide, from 21.7% to 18.6%.
Estimated monthly branded searches for Rukka worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dainese’s and Rukka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.