Brandwave

Alpinestars vs KLIM:Which is more popular?

In September 2026, Alpinestars had more branded searches than KLIM among motorcycle jacket brands worldwide. Alpinestars had about 450,000 branded searches, while KLIM had 65,700. Alpinestars made up 62.6% of all motorcycle jacket brand searches we track, and KLIM accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about motorcycle jacket brands, Alpinestars appeared in all four answers and KLIM in three. Alpinestars was mentioned before KLIM in three out of four answers.

Among motorcycle jacket brands worldwide in September 2026

Who do people search for more?

Alpinestars, about 7 searches for every 1 for KLIM

Alpinestars 450K searchesKLIM 65.7K searches

Who does AI mention more?

Alpinestars, mentioned in every answer we collected

Alpinestars in 4 of 4KLIM in 3 of 4

Who does AI recommend more?

Alpinestars, named ahead of KLIM in 3 of 4 answers

Alpinestars first in 3KLIM first in 1

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Top motorcycle jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Alpinestars appeared in all four answers. KLIM was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Alpinestars was listed before KLIM in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. REV'IT!1st
  2. Alpinestars2nd
  3. KLIM3rd
  4. Dainese4th
  5. Rukka–
  6. Spidi–
  7. Roland Sands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alpinestars4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • REV'IT!4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dainese3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KLIM3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rukka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spidi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Roland Sands0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about motorcycle jacket brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Alpinestars or KLIM more popular in search?

This chart shows how often people search Google for Alpinestars and KLIM by name. Each line represents a brand's share of searches for all seven motorcycle jacket brands we track, month by month, from English-language searches worldwide.

Alpinestars and KLIM among motorcycle jacket brands worldwide, by month

Share of searches by month for Alpinestars, KLIM. The figures are in the table below the chart.

View monthly share of searches table
MonthAlpinestarsDaineseKLIMRukkaREV'IT!SpidiRoland Sands
Oct 202552.7%23.6%13.9%3.9%2.8%2.1%0.95%
Nov 202556.8%20.8%12.3%5.1%2.4%1.9%0.68%
Dec 202560.3%18.1%13.2%3.6%2.1%2%0.72%
Jan 202657.5%21.1%12.5%3.5%2.9%1.9%0.69%
Feb 202653.3%16%9.6%2.6%16.1%1.8%0.64%
Mar 202654.5%16.4%7.9%2.2%16.5%1.8%0.65%
Apr 202663.9%19.2%9.3%2.1%2.7%2.1%0.77%
May 202663.9%19.2%9.2%2.1%2.7%2.1%0.77%
Jun 202665.3%16%11.3%2.1%2.3%2.1%0.78%
Jul 202664%19.2%9.2%2.1%2.7%2.1%0.77%
Aug 202668.1%16.7%8%2.2%2.4%1.8%0.67%
Sep 202662.6%18.8%9.1%3.8%2.7%2.1%0.92%

How has the Alpinestars and KLIM comparison changed over the last 12 months?

3 findings
  • Alpinestars was ahead of KLIM in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Alpinestars’ share of searches among motorcycle jacket brands worldwide moved from 52.7% to 62.6%, and its estimated monthly branded searches moved from 368K to 450K.
  • Across the 12 months ending September 2026, KLIM’s share of searches among motorcycle jacket brands worldwide moved from 13.9% to 9.1%, and its estimated monthly branded searches moved from 96.8K to 65.7K.

How did search popularity change for motorcycle jacket brands worldwide in September 2026?

2 changes

  1. In September 2026, KLIM gained share of searches among motorcycle jacket brands worldwide, from 8% to 9.1%.

  2. In September 2026, Alpinestars lost share of searches among motorcycle jacket brands worldwide, from 68.1% to 62.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Alpinestars’ and KLIM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alpinestars

1 branded search term

  • alpinestars

KLIM

3 branded search terms

  • klim
  • klim jacket
  • klim motorcycle

How the Brand Demand Index is measured

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