Barbour vs Dainese:Which is searched more?
In September 2026, Barbour had more branded searches than Dainese among biker jacket brands worldwide. Barbour had about 1.2 million branded searches, while Dainese had 135,000. Barbour made up 26.6% of all biker jacket brand searches we track, and Dainese accounted for 2.9%. These are worldwide searches for English-language branded terms.
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Is Barbour or Dainese more popular in search?
Compare the biker jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Barbour, Dainese. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Barbour | AllSaints | Dainese | Belstaff | Schott | Vanson Leathers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 30.5% | 5% | 2.7% | 2.7% | 2.7% | 0.42% |
| Nov 2025 | 49.5% | 33.1% | 6.6% | 3% | 3.6% | 3.6% | 0.55% |
| Dec 2025 | 50.7% | 33.9% | 5.6% | 2.5% | 3.7% | 3.1% | 0.56% |
| Jan 2026 | 58.3% | 26% | 5.2% | 3.5% | 2.9% | 3.5% | 0.53% |
| Feb 2026 | 66% | 19.8% | 4.8% | 3.3% | 2.7% | 2.7% | 0.71% |
| Mar 2026 | 66.9% | 20% | 4.9% | 3.3% | 2.2% | 2.2% | 0.59% |
| Apr 2026 | 70% | 17.2% | 5.1% | 3.4% | 1.9% | 1.9% | 0.42% |
| May 2026 | 72.2% | 14.5% | 5.3% | 3.6% | 2% | 2% | 0.52% |
| Jun 2026 | 76.7% | 10.3% | 5.6% | 3.1% | 2.1% | 1.7% | 0.45% |
| Jul 2026 | 73.6% | 12.1% | 6.6% | 3.6% | 1.6% | 2% | 0.43% |
| Aug 2026 | 70.8% | 17.4% | 5.2% | 2.9% | 1.6% | 1.6% | 0.62% |
| Sep 2026 | 59.7% | 26.6% | 5.4% | 2.9% | 2.4% | 2.4% | 0.65% |
How has the Barbour and Dainese comparison changed over the last 12 months?
3 findings
- Barbour was ahead of Dainese in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barbour’s share of searches among biker jacket brands worldwide moved from 30.5% to 26.6%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Dainese’s share of searches among biker jacket brands worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for biker jacket brands worldwide in September 2026?
2 changes
In September 2026, Barbour gained share of searches among biker jacket brands worldwide, from 17.4% to 26.6%.
Estimated monthly branded searches for Dainese worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Barbour’s and Dainese’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among biker jacket brands
Harley-Davidson vs Barbour: compare search popularity
Harley-Davidson vs AllSaints: compare search popularity- Harley-Davidson vs Dainese: compare search popularity
Harley-Davidson vs Belstaff: compare search popularity- Barbour vs AllSaints: compare search popularity
- Barbour vs Belstaff: compare search popularity
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