How popular isBarbour in search?
In September 2026, there were an estimated 1.2M branded searches for Barbour worldwide which is down 33.3% over the last 12 months. Barbour holds 30% estimated Share of Search among biker jacket brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Harley-Davidson67.3%
Barbour30%
Belstaff2.7%
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Which biker jacket brands compete with Barbour?
Share of Search by month for Harley-Davidson, Barbour, Belstaff. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Barbour | Belstaff |
|---|---|---|---|
| Oct 2025 | 62.7% | 34.2% | 3.1% |
| Nov 2025 | 57.4% | 38.4% | 4.2% |
| Dec 2025 | 57.4% | 38.4% | 4.2% |
| Jan 2026 | 66.9% | 29.8% | 3.3% |
| Feb 2026 | 74.6% | 22.4% | 3% |
| Mar 2026 | 75.1% | 22.4% | 2.5% |
| Apr 2026 | 78.6% | 19.3% | 2.1% |
| May 2026 | 81.4% | 16.4% | 2.2% |
| Jun 2026 | 86.1% | 11.6% | 2.3% |
| Jul 2026 | 84.3% | 13.8% | 1.9% |
| Aug 2026 | 78.9% | 19.4% | 1.7% |
| Sep 2026 | 67.3% | 30% | 2.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 2.7M | -18.2% | -11.6 points | |
| 2, held 2nd | 30% | 1.2M | +48.2% | +10.6 points | |
| 3, held 3rd | 2.7% | 110K | +48.6% | +1 points |
Compare search popularity between Barbour and its closest rivals
Every comparison with Barbour
15 comparisons
- Arc'teryx vs Barbour
- Barbour vs Burberry
- Barbour vs Harley-Davidson
- Barbour vs Patagonia
- Barbour vs The North Face
- Barbour vs Canada Goose
- Barbour vs Moncler
- Barbour vs Helly Hansen
- Barbour vs Billabong
- Barbour vs Carhartt
- Barbour vs Rab
- Barbour vs Columbia
- Barbour vs Belstaff
- Barbour vs Mackage
- Barbour vs Woolrich
How has branded search demand for Barbour changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Barbour worldwide fell from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among biker jacket brands worldwide decreased from 34.2% to 30%.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among biker jacket brands worldwide peaked at 38.4% in November 2025 and was lowest at 11.6% in June 2026.
How did search popularity change for biker jacket brands worldwide in September 2026?
3 changes
In September 2026, Barbour gained estimated Share of Search among biker jacket brands worldwide, from 19.4% to 30%.
In September 2026, Belstaff gained estimated Share of Search among biker jacket brands worldwide, from 1.7% to 2.7%.
In September 2026, Harley-Davidson lost estimated Share of Search among biker jacket brands worldwide, from 78.9% to 67.3%.
Where does Barbour compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Jackets | 4th of 6 | 10.6% | Show ranking |
| Waterproof jacket brands | 2nd of 6 | 21.9% | Show ranking |
| Coats | 2nd of 6 | 22.1% | Show ranking |
| Biker jacket brands | 2nd of 3 | 30% | Shown above |
| Bucket hat brands | 1st of 3 | 57.5% | Show ranking |
How is Barbour measured?
Brandwave collects information about searches that people make online using Barbour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- barbour
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