Barbour vs Mackage:Which is more popular by branded search?
In August 2026, Barbour had more branded searches than Mackage among coats worldwide. Barbour was estimated to have 823K branded searches compared to Mackage’s 27.1K, and held a 19.7% Share of Search versus Mackage’s 0.65%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Barbour or Mackage?
Compare the coats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barbour, Mackage. The figures are in the table below the chart.
View monthly share of search table
| Month | Burberry | Barbour | Canada Goose | Moncler | Mackage | Woolrich |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 23.4% | 23.4% | 23.4% | 0.77% | 0.23% |
| Nov 2025 | 26.6% | 17.8% | 32.5% | 21.8% | 1.1% | 0.26% |
| Dec 2025 | 28.2% | 18.9% | 28.2% | 23.1% | 1.4% | 0.23% |
| Jan 2026 | 29.4% | 16% | 29.4% | 24% | 0.97% | 0.24% |
| Feb 2026 | 35.6% | 16% | 23.7% | 23.7% | 0.79% | 0.19% |
| Mar 2026 | 40.7% | 22.2% | 18.3% | 18.3% | 0.33% | 0.15% |
| Apr 2026 | 47.1% | 21.2% | 14.1% | 17.3% | 0.21% | 0.11% |
| May 2026 | 49% | 18% | 14.7% | 18% | 0.18% | 0.12% |
| Jun 2026 | 50.6% | 15.2% | 15.2% | 18.6% | 0.27% | 0.12% |
| Jul 2026 | 50.5% | 15.2% | 15.2% | 18.5% | 0.5% | 0.15% |
| Aug 2026 | 43.8% | 19.7% | 19.7% | 16.1% | 0.65% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Barbour and Mackage comparison changed over the last 12 months?
3 findings
- Barbour was ahead of Mackage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barbour’s estimated Share of Search among coats worldwide moved from 23.4% to 19.7%, and its estimated monthly branded searches moved from 1.8M to 823K.
- Across the 11 months ending August 2026, Mackage’s estimated Share of Search among coats worldwide moved from 0.77% to 0.65%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
How each brand is measured
Brandwave collects information about searches that people make online using Barbour’s and Mackage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.