Brandwave

How popular isBarbour in search?

In August 2026, there were an estimated 823K branded searches for Barbour worldwide which is down 55% over the last 11 months. Barbour holds 19.7% estimated Share of Search among coats worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Burberry43.8%
  2. Barbour19.7%
  3. Canada Goose19.7%
  4. Moncler16.1%
  5. Mackage0.65%
  6. Woolrich0.16%
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Which coats compete with Barbour?

Barbour against coats worldwide, by month

Share of Search by month for Burberry, Barbour, Canada Goose, Moncler. The figures are in the table below the chart.

View monthly share of search table
MonthBurberryBarbourCanada GooseMonclerMackageWoolrich
Oct 202528.7%23.4%23.4%23.4%0.77%0.23%
Nov 202526.6%17.8%32.5%21.8%1.1%0.26%
Dec 202528.2%18.9%28.2%23.1%1.4%0.23%
Jan 202629.4%16%29.4%24%0.97%0.24%
Feb 202635.6%16%23.7%23.7%0.79%0.19%
Mar 202640.7%22.2%18.3%18.3%0.33%0.15%
Apr 202647.1%21.2%14.1%17.3%0.21%0.11%
May 202649%18%14.7%18%0.18%0.12%
Jun 202650.6%15.2%15.2%18.6%0.27%0.12%
Jul 202650.5%15.2%15.2%18.5%0.5%0.15%
Aug 202643.8%19.7%19.7%16.1%0.65%0.16%
Sep 2026——————

  1. 1.Burberry

    43.8%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share -6.8 points.

  2. 2.Barbour

    19.7%

    Moved from 3rd to 2nd. 823K estimated branded searches, +82.9% vs prior month. Share +4.5 points.

  3. 3.Canada Goose

    19.7%

    Moved from 4th to 3rd. 823K estimated branded searches, +82.9% vs prior month. Share +4.5 points.

  4. 4.Moncler

    16.1%

    Moved from 2nd to 4th. 673K estimated branded searches, +22.4% vs prior month. Share -2.4 points.

  5. 5.Mackage

    0.65%

    Held 5th. 27.1K estimated branded searches, +83.1% vs prior month. Share +0.1 points.

  6. 6.Woolrich

    0.16%

    Held 6th. 6.6K estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Barbour and its closest rivals

How has branded search demand for Barbour changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Barbour worldwide fell from 1.8M to 823K.
  • Across the 11 months ending August 2026, Barbour’s estimated Share of Search among coats worldwide decreased from 23.4% to 19.7%.
  • Across the 11 months ending August 2026, Barbour’s estimated Share of Search among coats worldwide peaked at 23.4% in October 2025 and was lowest at 15.2% in July 2026.

How did search popularity change for coats worldwide in August 2026?

  1. In August 2026, Barbour overtook Moncler to rank 2nd among coats worldwide, at 19.7%.

  2. In August 2026, Canada Goose overtook Moncler to rank 3rd among coats worldwide, at 19.7%.

  3. In August 2026, Burberry lost estimated Share of Search among coats worldwide, from 50.5% to 43.8%.

  4. In August 2026, Moncler lost estimated Share of Search among coats worldwide, from 18.5% to 16.1%.

  5. Estimated monthly branded searches for Woolrich worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Mackage worldwide fell 55.2% over 11 measured months, from 60.5K to 27.1K in August 2026.

Where does Barbour compete?

Barbour is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jackets4th of 610.2%Show ranking
Coats2nd of 619.7%Shown above

How is Barbour measured?

Brandwave collects information about searches that people make online using Barbour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • barbour

Do you work for Barbour? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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