Biker jacket brands:Which are searched most?
In September 2026, Harley-Davidson was the most searched among biker jacket brands worldwide, with an estimated 2.7M branded searches and 67.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Harley-Davidson67.3%
Barbour30%
Belstaff2.7%
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Share of SearchLeaderboard
Compare the biker jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harley-Davidson, Barbour, Belstaff. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Barbour | Belstaff |
|---|---|---|---|
| Oct 2025 | 62.7% | 34.2% | 3.1% |
| Nov 2025 | 57.4% | 38.4% | 4.2% |
| Dec 2025 | 57.4% | 38.4% | 4.2% |
| Jan 2026 | 66.9% | 29.8% | 3.3% |
| Feb 2026 | 74.6% | 22.4% | 3% |
| Mar 2026 | 75.1% | 22.4% | 2.5% |
| Apr 2026 | 78.6% | 19.3% | 2.1% |
| May 2026 | 81.4% | 16.4% | 2.2% |
| Jun 2026 | 86.1% | 11.6% | 2.3% |
| Jul 2026 | 84.3% | 13.8% | 1.9% |
| Aug 2026 | 78.9% | 19.4% | 1.7% |
| Sep 2026 | 67.3% | 30% | 2.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 2.7M | -18.2% | -11.6 points | |
| 2, held 2nd | 30% | 1.2M | +48.2% | +10.6 points | |
| 3, held 3rd | 2.7% | 110K | +48.6% | +1 points |
Compare search popularity between leading brands
Which brand is most popular in search among biker jacket brands worldwide?
3 brands
In September 2026, Harley-Davidson was the most searched among biker jacket brands worldwide, with an estimated 2.7M branded searches and 67.3% estimated Share of Search within this set. Barbour is in 2nd place, 37.3 percentage points behind at 30% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Harley-Davidson | 62.7% → 67.3% | 86.1%Jun 2026 | 57.4%Nov 2025 | 1st |
| Barbour | 34.2% → 30% | 38.4%Nov 2025 | 11.6%Jun 2026 | 2nd |
| Belstaff | 3.1% → 2.7% | 4.2%Nov 2025 | 1.7%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among biker jacket brands worldwide increased from 62.7% to 67.3%.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among biker jacket brands worldwide decreased from 34.2% to 30%.
- Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among biker jacket brands worldwide peaked at 86.1% in June 2026 and was lowest at 57.4% in November 2025.
- Across the 12 months ending September 2026, Barbour’s estimated Share of Search among biker jacket brands worldwide peaked at 38.4% in November 2025 and was lowest at 11.6% in June 2026.
- Across the 12 months ending September 2026, Belstaff’s estimated Share of Search among biker jacket brands worldwide peaked at 4.2% in November 2025 and was lowest at 1.7% in August 2026.
- Across the 12 months ending September 2026, Belstaff held steady: its estimated Share of Search among biker jacket brands worldwide moved less than 0.5 percentage points.
How did search popularity change for biker jacket brands worldwide in September 2026?
3 changes
In September 2026, Barbour gained estimated Share of Search among biker jacket brands worldwide, from 19.4% to 30%.
In September 2026, Belstaff gained estimated Share of Search among biker jacket brands worldwide, from 1.7% to 2.7%.
In September 2026, Harley-Davidson lost estimated Share of Search among biker jacket brands worldwide, from 78.9% to 67.3%.
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