How popular isBelstaff in search?
In September 2026, there were an estimated 110K branded searches for Belstaff worldwide which is down 33.3% over the last 12 months. Belstaff holds 2.7% estimated Share of Search among biker jacket brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Harley-Davidson67.3%
Barbour30%
Belstaff2.7%
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Which biker jacket brands compete with Belstaff?
Share of Search by month for Harley-Davidson, Barbour, Belstaff. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Barbour | Belstaff |
|---|---|---|---|
| Oct 2025 | 62.7% | 34.2% | 3.1% |
| Nov 2025 | 57.4% | 38.4% | 4.2% |
| Dec 2025 | 57.4% | 38.4% | 4.2% |
| Jan 2026 | 66.9% | 29.8% | 3.3% |
| Feb 2026 | 74.6% | 22.4% | 3% |
| Mar 2026 | 75.1% | 22.4% | 2.5% |
| Apr 2026 | 78.6% | 19.3% | 2.1% |
| May 2026 | 81.4% | 16.4% | 2.2% |
| Jun 2026 | 86.1% | 11.6% | 2.3% |
| Jul 2026 | 84.3% | 13.8% | 1.9% |
| Aug 2026 | 78.9% | 19.4% | 1.7% |
| Sep 2026 | 67.3% | 30% | 2.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 2.7M | -18.2% | -11.6 points | |
| 2, held 2nd | 30% | 1.2M | +48.2% | +10.6 points | |
| 3, held 3rd | 2.7% | 110K | +48.6% | +1 points |
Compare search popularity between Belstaff and its closest rivals
Every comparison with Belstaff
6 comparisons
How has branded search demand for Belstaff changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Belstaff worldwide fell from 165K to 110K.
- Across the 12 months ending September 2026, Belstaff’s estimated Share of Search among biker jacket brands worldwide peaked at 4.2% in November 2025 and was lowest at 1.7% in August 2026.
How did search popularity change for biker jacket brands worldwide in September 2026?
3 changes
In September 2026, Barbour gained estimated Share of Search among biker jacket brands worldwide, from 19.4% to 30%.
In September 2026, Belstaff gained estimated Share of Search among biker jacket brands worldwide, from 1.7% to 2.7%.
In September 2026, Harley-Davidson lost estimated Share of Search among biker jacket brands worldwide, from 78.9% to 67.3%.
Where does Belstaff compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Biker jacket brands | 3rd of 3 | 2.7% | Shown above |
| Leather jacket brands | 3rd of 5 | 7.4% | Show ranking |
How is Belstaff measured?
Brandwave collects information about searches that people make online using Belstaff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- belstaff
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Is Belstaff your brand?
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