Brandwave

Belstaff vs The Jacket Maker:Which is more popular?

In September 2026, Belstaff had more branded searches than The Jacket Maker among leather jacket brands worldwide. Belstaff had about 110,000 branded searches, while The Jacket Maker had 5,400. Belstaff made up 6.8% of all leather jacket brand searches we track, and The Jacket Maker accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about leather jacket brands, The Jacket Maker appeared in two of the five answers and Belstaff in one. Belstaff and The Jacket Maker were each mentioned first in one of the two answers that named either.

Among leather jacket brands worldwide in September 2026

Who do people search for more?

Belstaff, about 20 searches for every 1 for The Jacket Maker

Belstaff 110K searchesThe Jacket Maker 5.4K searches

Who does AI mention more?

The Jacket Maker, mentioned in 2 of 5 answers, Belstaff in 1

The Jacket Maker in 2 of 5Belstaff in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Belstaff first in 1The Jacket Maker first in 1

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Top leather jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Jacket Maker was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Belstaff was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Belstaff and The Jacket Maker were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schott1st
  2. AllSaints2nd
  3. Thursday Boot Company3rd
  4. Saint Laurent4th
  5. Vanson Leathers5th
  6. Buffalo Jackson Trading Co6th
  7. The Jacket Maker7th
  8. Belstaff8th
  9. Acne Studios–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AllSaints5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schott5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saint Laurent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thursday Boot Company3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanson Leathers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffalo Jackson Trading Co2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Jacket Maker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belstaff1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acne Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leather jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Belstaff or The Jacket Maker more popular in search?

This chart shows how often people search Google for Belstaff and The Jacket Maker by name. Each line represents a brand's share of searches for all nine leather jacket brands we track, month by month, from English-language searches worldwide.

Belstaff and The Jacket Maker among leather jacket brands worldwide, by month

Share of searches by month for Belstaff, The Jacket Maker. The figures are in the table below the chart.

View monthly share of searches table
MonthSaint LaurentAllSaintsBelstaffSchottThursday Boot CompanyVanson LeathersAcne StudiosBuffalo Jackson Trading CoThe Jacket Maker
Oct 202556.4%17%9.3%9.3%5.1%1.4%0.68%0.37%0.46%
Nov 202551.4%18.9%10.3%10.3%5.7%1.6%0.76%0.51%0.51%
Dec 202558.4%14.4%9.6%7.9%6.5%1.4%0.87%0.58%0.39%
Jan 202658.5%14.4%7.9%9.6%6.4%1.5%0.87%0.47%0.39%
Feb 202660.1%14.7%8%8%5.4%2.2%0.88%0.39%0.32%
Mar 202663.3%15.6%7%7%3.8%1.9%0.94%0.28%0.34%
Apr 202665.3%16.1%5.9%5.9%3.9%1.3%0.97%0.29%0.35%
May 202665.1%16%5.9%5.9%3.9%1.6%0.96%0.29%0.29%
Jun 202662.6%18.7%6.9%5.6%3.1%1.5%0.92%0.27%0.33%
Jul 202668.5%16.9%4.1%5.1%2.8%1.1%1%0.25%0.3%
Aug 202666.3%16.3%4.9%4.9%4%2%0.98%0.36%0.29%
Sep 202661.9%15.2%6.8%6.8%5.6%1.9%1.1%0.33%0.33%

How has the Belstaff and The Jacket Maker comparison changed over the last 12 months?

3 findings

How did search popularity change for leather jacket brands worldwide in September 2026?

2 changes

  1. In September 2026, Belstaff gained share of searches among leather jacket brands worldwide, from 4.9% to 6.8%.

  2. Estimated monthly branded searches for The Jacket Maker worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Belstaff’s and The Jacket Maker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belstaff

1 branded search term

  • belstaff

The Jacket Maker

2 branded search terms

  • the jacket maker
  • thejacketmaker

How the Brand Demand Index is measured

Other head-to-heads among leather jacket brands

Creator with pink hair and a pink jacket

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