Belstaff vs Harley-Davidson:Which is searched more?
In September 2026, Harley-Davidson had more branded searches than Belstaff among biker jacket brands worldwide. Harley-Davidson was estimated to have 2.7M branded searches compared to Belstaff’s 110K, and held a 67.3% Share of Search versus Belstaff’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Belstaff or Harley-Davidson?
Compare the biker jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harley-Davidson, Belstaff. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Barbour | Belstaff |
|---|---|---|---|
| Oct 2025 | 62.7% | 34.2% | 3.1% |
| Nov 2025 | 57.4% | 38.4% | 4.2% |
| Dec 2025 | 57.4% | 38.4% | 4.2% |
| Jan 2026 | 66.9% | 29.8% | 3.3% |
| Feb 2026 | 74.6% | 22.4% | 3% |
| Mar 2026 | 75.1% | 22.4% | 2.5% |
| Apr 2026 | 78.6% | 19.3% | 2.1% |
| May 2026 | 81.4% | 16.4% | 2.2% |
| Jun 2026 | 86.1% | 11.6% | 2.3% |
| Jul 2026 | 84.3% | 13.8% | 1.9% |
| Aug 2026 | 78.9% | 19.4% | 1.7% |
| Sep 2026 | 67.3% | 30% | 2.7% |
How has the Belstaff and Harley-Davidson comparison changed over the last 12 months?
3 findings
- Harley-Davidson was ahead of Belstaff in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Belstaff’s estimated Share of Search among biker jacket brands worldwide moved from 3.1% to 2.7%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among biker jacket brands worldwide moved from 62.7% to 67.3%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
How did search popularity change for biker jacket brands worldwide in September 2026?
2 changes
In September 2026, Belstaff gained estimated Share of Search among biker jacket brands worldwide, from 1.7% to 2.7%.
In September 2026, Harley-Davidson lost estimated Share of Search among biker jacket brands worldwide, from 78.9% to 67.3%.
Other head-to-heads among biker jacket brands
How each brand is measured
Brandwave collects information about searches that people make online using Belstaff’s and Harley-Davidson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Belstaff
1 branded search term
- belstaff
Harley-Davidson
1 branded search term
- harley davidson
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.