How popular isSaint Laurent in search?
In August 2026, there were an estimated 3.6K branded searches for Saint Laurent worldwide which held steady over the last 11 months. Saint Laurent holds 0.91% estimated Share of Search among leather jacket brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
AllSaints61.9%
Belstaff18.6%
Schott18.6%Saint Laurent0.91%
Acne Studios—
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Which leather jacket brands compete with Saint Laurent?
Share of Search by month for AllSaints, Belstaff, Schott, Saint Laurent. The figures are in the table below the chart.
View monthly share of search table
| Month | AllSaints | Belstaff | Schott | Saint Laurent | Acne Studios |
|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 26% | 26% | 0.57% | — |
| Nov 2025 | 47.5% | 25.9% | 25.9% | 0.7% | — |
| Dec 2025 | 44.8% | 29.9% | 24.5% | 0.8% | — |
| Jan 2026 | 44.5% | 24.4% | 29.9% | 1.2% | — |
| Feb 2026 | 47.3% | 25.9% | 25.9% | 0.85% | — |
| Mar 2026 | 52.2% | 23.3% | 23.3% | 1.1% | — |
| Apr 2026 | 57% | 21% | 21% | 1% | — |
| May 2026 | 57% | 21% | 21% | 1% | — |
| Jun 2026 | 59.4% | 21.9% | 17.9% | 0.87% | — |
| Jul 2026 | 64% | 15.8% | 19.3% | 0.94% | — |
| Aug 2026 | 61.9% | 18.6% | 18.6% | 0.91% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.9% | 246K | 0% | -2.2 points | |
| 2, moved from 3rd to 2nd | 18.6% | 74K | +22.3% | +2.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.6% | 74K | 0% | -0.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.91% | 3.6K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
61.9%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.2 points.
2.
Belstaff18.6%
Moved from 3rd to 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.9 points.
3.
Schott18.6%
Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.7 points.
0.91%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Saint Laurent and its closest rivals
How has branded search demand for Saint Laurent changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Saint Laurent worldwide held steady at 3.6K.
- Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among leather jacket brands worldwide held steady, from 0.57% to 0.91%.
How did search popularity change for leather jacket brands worldwide in August 2026?
3 changes
In August 2026, Belstaff overtook Schott to rank 2nd among leather jacket brands worldwide, at 18.6%.
In August 2026, AllSaints lost estimated Share of Search among leather jacket brands worldwide, from 64% to 61.9%.
In August 2026, Schott lost estimated Share of Search among leather jacket brands worldwide, from 19.3% to 18.6%.
How is Saint Laurent measured?
Brandwave collects information about searches that people make online using Saint Laurent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ysl com
Who owns Saint Laurent?
Saint Laurent is owned by 
Kering. Brandwave also tracks 
Gucci, owned by the same company, worldwide.
Do you work for Saint Laurent? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Saint Laurent your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.