Brandwave

Saint Laurent vs Vanson Leathers:Which is more popular?

In September 2026, Saint Laurent had more branded searches than Vanson Leathers among leather jacket brands worldwide. Saint Laurent had about 1 million branded searches, while Vanson Leathers had 30,000. Saint Laurent made up 61.9% of all leather jacket brand searches we track, and Vanson Leathers accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about leather jacket brands, Saint Laurent appeared in four of the five answers and Vanson Leathers in two. Saint Laurent was mentioned before Vanson Leathers in three out of four answers that named either.

Among leather jacket brands worldwide in September 2026

Who do people search for more?

Saint Laurent, about 33 searches for every 1 for Vanson Leathers

Saint Laurent 1M searchesVanson Leathers 30K searches

Who does AI mention more?

Saint Laurent, mentioned in 4 of 5 answers, Vanson Leathers in 2

Saint Laurent in 4 of 5Vanson Leathers in 2 of 5

Who does AI recommend more?

Saint Laurent, named ahead of Vanson Leathers in 3 of 4 answers

Saint Laurent first in 3Vanson Leathers first in 1

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Top leather jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Saint Laurent was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Vanson Leathers was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Saint Laurent was listed before Vanson Leathers in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schott1st
  2. AllSaints2nd
  3. Thursday Boot Company3rd
  4. Saint Laurent4th
  5. Vanson Leathers5th
  6. Buffalo Jackson Trading Co6th
  7. The Jacket Maker7th
  8. Belstaff8th
  9. Acne Studios–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AllSaints5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schott5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saint Laurent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thursday Boot Company3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanson Leathers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffalo Jackson Trading Co2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Jacket Maker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belstaff1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acne Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leather jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Saint Laurent or Vanson Leathers more popular in search?

This chart shows how often people search Google for Saint Laurent and Vanson Leathers by name. Each line represents a brand's share of searches for all nine leather jacket brands we track, month by month, from English-language searches worldwide.

Saint Laurent and Vanson Leathers among leather jacket brands worldwide, by month

Share of searches by month for Saint Laurent, Vanson Leathers. The figures are in the table below the chart.

View monthly share of searches table
MonthSaint LaurentAllSaintsBelstaffSchottThursday Boot CompanyVanson LeathersAcne StudiosBuffalo Jackson Trading CoThe Jacket Maker
Oct 202556.4%17%9.3%9.3%5.1%1.4%0.68%0.37%0.46%
Nov 202551.4%18.9%10.3%10.3%5.7%1.6%0.76%0.51%0.51%
Dec 202558.4%14.4%9.6%7.9%6.5%1.4%0.87%0.58%0.39%
Jan 202658.5%14.4%7.9%9.6%6.4%1.5%0.87%0.47%0.39%
Feb 202660.1%14.7%8%8%5.4%2.2%0.88%0.39%0.32%
Mar 202663.3%15.6%7%7%3.8%1.9%0.94%0.28%0.34%
Apr 202665.3%16.1%5.9%5.9%3.9%1.3%0.97%0.29%0.35%
May 202665.1%16%5.9%5.9%3.9%1.6%0.96%0.29%0.29%
Jun 202662.6%18.7%6.9%5.6%3.1%1.5%0.92%0.27%0.33%
Jul 202668.5%16.9%4.1%5.1%2.8%1.1%1%0.25%0.3%
Aug 202666.3%16.3%4.9%4.9%4%2%0.98%0.36%0.29%
Sep 202661.9%15.2%6.8%6.8%5.6%1.9%1.1%0.33%0.33%

How has the Saint Laurent and Vanson Leathers comparison changed over the last 12 months?

3 findings

How did search popularity change for leather jacket brands worldwide in September 2026?

2 changes

  1. In September 2026, Saint Laurent lost share of searches among leather jacket brands worldwide, from 66.3% to 61.9%.

  2. Estimated monthly branded searches for Vanson Leathers worldwide rose 19.5% over 12 measured months, from 25.1K to 30K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Saint Laurent’s and Vanson Leathers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Saint Laurent

1 branded search term

  • saint laurent

Vanson Leathers

2 branded search terms

  • vanson jacket
  • vanson leathers

How the Brand Demand Index is measured

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