Belstaff vs Vanson Leathers:Which is more popular?
In September 2026, Belstaff had more branded searches than Vanson Leathers among biker jacket brands worldwide. Belstaff had about 110,000 branded searches, while Vanson Leathers had 30,000. Belstaff made up 2.4% of all biker jacket brand searches we track, and Vanson Leathers accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about biker jacket brands, Belstaff and Vanson Leathers each appeared in three of the five answers. Vanson Leathers was mentioned before Belstaff in two out of three answers that named either.
Who do people search for more?
Belstaff, about 4 searches for every 1 for Vanson Leathers
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Vanson Leathers, named ahead of Belstaff in 2 of 3 answers
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Top biker jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Belstaff and Vanson Leathers were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vanson Leathers was listed before Belstaff in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Schott1st
AllSaints2nd- Vanson Leathers3rd
- Belstaff4th
Harley-Davidson5th
Dainese6th
Barbour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schott5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AllSaints4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Belstaff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vanson Leathers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dainese2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Harley-Davidson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barbour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about biker jacket brands
5 answers
Asked ChatGPT
“Which biker jacket brand should I buy?”
Asked ChatGPT
“What are the best biker jacket brands?”
Asked ChatGPT
“What's the best biker jacket brand for classic leather style?”
Searched Google, AI Overview
“leather biker jacket”
Searched Google, AI Overview
“mens biker jacket”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Belstaff or Vanson Leathers more popular in search?
This chart shows how often people search Google for Belstaff and Vanson Leathers by name. Each line represents a brand's share of searches for all seven biker jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Belstaff, Vanson Leathers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Barbour | AllSaints | Dainese | Belstaff | Schott | Vanson Leathers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 30.5% | 5% | 2.7% | 2.7% | 2.7% | 0.42% |
| Nov 2025 | 49.5% | 33.1% | 6.6% | 3% | 3.6% | 3.6% | 0.55% |
| Dec 2025 | 50.7% | 33.9% | 5.6% | 2.5% | 3.7% | 3.1% | 0.56% |
| Jan 2026 | 58.3% | 26% | 5.2% | 3.5% | 2.9% | 3.5% | 0.53% |
| Feb 2026 | 66% | 19.8% | 4.8% | 3.3% | 2.7% | 2.7% | 0.71% |
| Mar 2026 | 66.9% | 20% | 4.9% | 3.3% | 2.2% | 2.2% | 0.59% |
| Apr 2026 | 70% | 17.2% | 5.1% | 3.4% | 1.9% | 1.9% | 0.42% |
| May 2026 | 72.2% | 14.5% | 5.3% | 3.6% | 2% | 2% | 0.52% |
| Jun 2026 | 76.7% | 10.3% | 5.6% | 3.1% | 2.1% | 1.7% | 0.45% |
| Jul 2026 | 73.6% | 12.1% | 6.6% | 3.6% | 1.6% | 2% | 0.43% |
| Aug 2026 | 70.8% | 17.4% | 5.2% | 2.9% | 1.6% | 1.6% | 0.62% |
| Sep 2026 | 59.7% | 26.6% | 5.4% | 2.9% | 2.4% | 2.4% | 0.65% |
How has the Belstaff and Vanson Leathers comparison changed over the last 12 months?
3 findings
- Belstaff was ahead of Vanson Leathers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Belstaff’s share of searches among biker jacket brands worldwide moved from 2.7% to 2.4%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, Vanson Leathers’ share of searches among biker jacket brands worldwide moved from 0.42% to 0.65%, and its estimated monthly branded searches moved from 25.1K to 30K.
How did search popularity change for biker jacket brands worldwide in September 2026?
2 changes
In September 2026, Belstaff gained share of searches among biker jacket brands worldwide, from 1.6% to 2.4%.
Estimated monthly branded searches for Vanson Leathers worldwide rose 19.5% over 12 measured months, from 25.1K to 30K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Belstaff’s and Vanson Leathers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Belstaff
1 branded search term
- belstaff
Vanson Leathers
2 branded search terms
- vanson jacket
- vanson leathers
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