Brandwave

Belstaff vs Buffalo Jackson Trading Co:Which is more popular?

In September 2026, Belstaff had more branded searches than Buffalo Jackson Trading Co among leather jacket brands worldwide. Belstaff had about 110,000 branded searches, while Buffalo Jackson Trading Co had 5,400. Belstaff made up 6.8% of all leather jacket brand searches we track, and Buffalo Jackson Trading Co accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about leather jacket brands, Buffalo Jackson Trading Co appeared in two of the five answers and Belstaff in one. Belstaff and Buffalo Jackson Trading Co were each mentioned first in one of the two answers that named either.

Among leather jacket brands worldwide in September 2026

Who do people search for more?

Belstaff, about 20 searches for every 1 for Buffalo Jackson Trading Co

Belstaff 110K searchesBuffalo Jackson Trading Co 5.4K searches

Who does AI mention more?

Buffalo Jackson Trading Co, mentioned in 2 of 5 answers, Belstaff in 1

Buffalo Jackson Trading Co in 2 of 5Belstaff in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Belstaff first in 1Buffalo Jackson Trading Co first in 1

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Top leather jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buffalo Jackson Trading Co was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Belstaff was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Belstaff and Buffalo Jackson Trading Co were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schott1st
  2. AllSaints2nd
  3. Thursday Boot Company3rd
  4. Saint Laurent4th
  5. Vanson Leathers5th
  6. Buffalo Jackson Trading Co6th
  7. The Jacket Maker7th
  8. Belstaff8th
  9. Acne Studios–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AllSaints5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schott5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saint Laurent4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thursday Boot Company3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanson Leathers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffalo Jackson Trading Co2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Jacket Maker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Belstaff1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acne Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about leather jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Belstaff or Buffalo Jackson Trading Co more popular in search?

This chart shows how often people search Google for Belstaff and Buffalo Jackson Trading Co by name. Each line represents a brand's share of searches for all nine leather jacket brands we track, month by month, from English-language searches worldwide.

Belstaff and Buffalo Jackson Trading Co among leather jacket brands worldwide, by month

Share of searches by month for Belstaff, Buffalo Jackson Trading Co. The figures are in the table below the chart.

View monthly share of searches table
MonthSaint LaurentAllSaintsBelstaffSchottThursday Boot CompanyVanson LeathersAcne StudiosBuffalo Jackson Trading CoThe Jacket Maker
Oct 202556.4%17%9.3%9.3%5.1%1.4%0.68%0.37%0.46%
Nov 202551.4%18.9%10.3%10.3%5.7%1.6%0.76%0.51%0.51%
Dec 202558.4%14.4%9.6%7.9%6.5%1.4%0.87%0.58%0.39%
Jan 202658.5%14.4%7.9%9.6%6.4%1.5%0.87%0.47%0.39%
Feb 202660.1%14.7%8%8%5.4%2.2%0.88%0.39%0.32%
Mar 202663.3%15.6%7%7%3.8%1.9%0.94%0.28%0.34%
Apr 202665.3%16.1%5.9%5.9%3.9%1.3%0.97%0.29%0.35%
May 202665.1%16%5.9%5.9%3.9%1.6%0.96%0.29%0.29%
Jun 202662.6%18.7%6.9%5.6%3.1%1.5%0.92%0.27%0.33%
Jul 202668.5%16.9%4.1%5.1%2.8%1.1%1%0.25%0.3%
Aug 202666.3%16.3%4.9%4.9%4%2%0.98%0.36%0.29%
Sep 202661.9%15.2%6.8%6.8%5.6%1.9%1.1%0.33%0.33%

How has the Belstaff and Buffalo Jackson Trading Co comparison changed over the last 12 months?

3 findings

How did search popularity change for leather jacket brands worldwide in September 2026?

2 changes

  1. In September 2026, Belstaff gained share of searches among leather jacket brands worldwide, from 4.9% to 6.8%.

  2. Estimated monthly branded searches for Buffalo Jackson Trading Co worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Belstaff’s and Buffalo Jackson Trading Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belstaff

1 branded search term

  • belstaff

Buffalo Jackson Trading Co

1 branded search term

  • buffalo jackson

How the Brand Demand Index is measured

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