Burberry vs Moncler:Which is more popular by branded search?
In August 2026, Burberry had more branded searches than Moncler among coats worldwide. Burberry was estimated to have 1.8M branded searches compared to Moncler’s 673K, and held a 43.8% Share of Search versus Moncler’s 16.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burberry or Moncler?
Compare the coats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burberry, Moncler. The figures are in the table below the chart.
View monthly share of search table
| Month | Burberry | Barbour | Canada Goose | Moncler | Mackage | Woolrich |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 23.4% | 23.4% | 23.4% | 0.77% | 0.23% |
| Nov 2025 | 26.6% | 17.8% | 32.5% | 21.8% | 1.1% | 0.26% |
| Dec 2025 | 28.2% | 18.9% | 28.2% | 23.1% | 1.4% | 0.23% |
| Jan 2026 | 29.4% | 16% | 29.4% | 24% | 0.97% | 0.24% |
| Feb 2026 | 35.6% | 16% | 23.7% | 23.7% | 0.79% | 0.19% |
| Mar 2026 | 40.7% | 22.2% | 18.3% | 18.3% | 0.33% | 0.15% |
| Apr 2026 | 47.1% | 21.2% | 14.1% | 17.3% | 0.21% | 0.11% |
| May 2026 | 49% | 18% | 14.7% | 18% | 0.18% | 0.12% |
| Jun 2026 | 50.6% | 15.2% | 15.2% | 18.6% | 0.27% | 0.12% |
| Jul 2026 | 50.5% | 15.2% | 15.2% | 18.5% | 0.5% | 0.15% |
| Aug 2026 | 43.8% | 19.7% | 19.7% | 16.1% | 0.65% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Burberry and Moncler comparison changed over the last 12 months?
3 findings
- Burberry was ahead of Moncler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burberry’s estimated Share of Search among coats worldwide moved from 28.7% to 43.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Moncler’s estimated Share of Search among coats worldwide moved from 23.4% to 16.1%, and its estimated monthly branded searches moved from 1.8M to 673K.
How did search popularity change for coats worldwide in August 2026?
4 changes
In August 2026, Barbour overtook Moncler to rank 2nd among coats worldwide, at 19.7%.
In August 2026, Canada Goose overtook Moncler to rank 3rd among coats worldwide, at 19.7%.
In August 2026, Burberry lost estimated Share of Search among coats worldwide, from 50.5% to 43.8%.
In August 2026, Moncler lost estimated Share of Search among coats worldwide, from 18.5% to 16.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Burberry’s and Moncler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.